UP-NP SEO Portfolio — Organic Growth Case Studies

This portfolio shows how technical SEO, semantic strategy, content and link earning combine into a repeatable system for organic growth. Each case begins with a clear hypothesis and end-state KPI, then moves through prioritised sprints that align search demand with business goals. Evidence comes from Google Search Console and GA4: impressions, clicks, ranking distribution by cluster, assisted conversions and revenue attribution. The objective is simple: compound visibility while keeping acquisition costs predictable.

Technical SEO Foundation — Crawlability, Indexing & Core Web Vitals

Strong results sit on a stable technical base. Audits address crawl traps, redirect chains, canonical conflicts, thin/duplicate pages, pagination and hreflang. Sitemaps and robots directives are cleaned to reflect what should rank, not just what exists. Performance work targets LCP, INP and CLS with image optimisation (WebP/AVIF), critical CSS, font loading strategies and server-side caching/CDN. For JS-heavy sites, server rendering or prerendering exposes content to crawlers on day one, improving discovery and time-to-index.

Semantic Strategy & Information Architecture — Topical Maps & Clusters

Winning in competitive SERPs requires topical authority, not isolated pages. Keyword research groups intents—informational, commercial and transactional—into topical maps. Cornerstone assets cover the head terms; supporting articles answer sub-intents and related “people also ask” queries. Internal linking then passes relevance between hub and spoke, with anchors tuned to intent rather than exact-match spam. For large catalogs, programmatic SEO templates scale variants while preserving unique value and avoiding cannibalisation via consolidation and redirects.

Content & E-E-A-T — Briefs, Proof and Structured Data

Editorial briefs specify search intent, user tasks, competing angles, FAQs and evidence requirements. Expertise is signalled by clear authorship and bios; experience is shown through screenshots, datasets and step-by-step methods; authority is reinforced by third-party references and mentions. Schema markup (Article, FAQ, HowTo, Product, Breadcrumb, Organization, Speakable) clarifies meaning to Google and supports rich results that lift CTR. Content refresh cycles add examples, retire stale claims and incorporate new insights so pages remain accurate and rank-worthy over time.

Link Earning & Digital PR — Safe, Relevant Authority

Authority grows naturally when content is genuinely useful. Research pieces, calculators, industry benchmarks and practical guides attract citations from relevant publications and communities. Digital PR targets niche media, partner blogs and associations; unlinked brand mentions are reclaimed; lost links are restored. Anchor diversity, topical fit and measured velocity keep the profile healthy. Local projects use GBP optimisation and citations; international sites rely on correct hreflang and region-specific hubs to avoid duplication across markets.

Conclusions: why you should order SEO from us

Performance tracking blends leading and lagging indicators. Leading: index coverage, time-to-index, CWV trends, visibility across priority clusters. Lagging: organic sessions, qualified leads, assisted conversions and revenue contribution. GA4 events (view_content, generate_lead, add_to_cart, purchase) are aligned with UTM standards and CRM statuses, so quality by segment—not just volume—guides decisions. Incrementality checks (time-series reads, geo holdouts) confirm that growth stems from SEO, not noise. Roadmaps prioritise changes by impact × effort, scaling clusters with the strongest unit economics and rolling technical fixes that unlock the most visibility.
CTA: Need proof relevant to your market? Request a curated set of SEO case studies and a compact roadmap with priorities, budget ranges and expected quarterly milestones.