German-Ukrainian Chamber of Industry and Commerce
The purpose of the project https://ukraine.ahk.de/de :
Improving the visibility of the AHK website in search engines to attract Ukrainian and German entrepreneurs. The main goal is to increase organic traffic and the number of applications for participation in programs and events.
The main goal of an SEO project
The task of SEO promotion was to increase the organic visibility of the site, increase traffic from the business audience, and improve the representation of the chamber's activities in search engines.
The goal is to ensure stable growth in Google rankings for queries related to international cooperation, economic projects, business support, and trade development between Germany and Ukraine.
Initial conditions:
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the site had limited page indexing;
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there is no clear structure for SEO;
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insufficiently optimized meta tags and content;
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low profile of external links.
SEO promotion strategy for an international business portal
We have built a comprehensive SEO strategy focused on the official image of the organization and increasing trust among partners.
Technical optimization
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a full site audit was conducted;
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Fixed issues with duplicates, redirects, and canonical tags;
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optimized site loading speed (35% faster thanks to caching and image optimization);
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SSL certificate and Schema.org micro-markup for events and news have been implemented.
Optimization of content and site structure
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a new SEO architecture of pages for areas of activity, projects, events and partners has been created;
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updated title, description and headings (H1–H3) based on semantic analysis;
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unique texts have been prepared taking into account key queries:
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“German-Ukrainian Chamber”, “Ukraine-Germany cooperation”, “business support in Ukraine”, “GIZ international economic projects”.
Content strategy and promotion through expertise
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To increase the visibility of the site, we developed a content strategy aimed at improving the reputation in organic search:
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a news section and blog have been created, where materials about business events, economic initiatives, and partnership programs are regularly published;
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analytical articles and press releases were prepared for external sources (LinkedIn, official portals of business associations);
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content optimized for the multilingual structure of the site (Ukrainian, German, English).
Link building and external SEO optimization
an audit of external links was conducted;
publications were placed on niche business portals, news resources and chambers of commerce websites;
A digital PR strategy was implemented, which included mentions in partner articles and press releases.
Results of SEO promotion of the chamber's website in 6 months
Increased visibility:
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the number of pages in the Google index increased by +70%;
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organic traffic grew by 120%;
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The site began to receive a steady flow of visitors from queries such as “German-Ukrainian projects”, “business support in Ukraine”, and “GIZ partnership”.
Positions in the issue:
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45% of key queries made it into the TOP 10 of Google,
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25% are in the TOP-5.
Improving reputation indicators:
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increase in user time on the site by +60%;
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18% reduction in rejection rate;
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increasing trust through quality content and easy navigation.
Conclusions: How SEO helped boost the chamber's visibility
Thanks to a systematic approach to SEO promotion, the German-Ukrainian Chamber of Industry and Commerce has strengthened its online reputation, increased organic traffic, and improved search rankings.
The project became an example of how SEO optimization can work not only for e-commerce, but also for government and business organizations of the international level, increasing audience trust and interest.
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SEO promotion of the German-Ukrainian Chamber
SEO promotion of the German-Ukrainian Chamber of Industry and Commerce has become an example of how comprehensive work with technology, structure and content can turn an official website into a living entry point for business. The project was launched for the AHK online resource, which unites Ukrainian and German entrepreneurs, provides information about support programs, events, economic initiatives and partnership projects. The main task of SEO promotion of the site is to ensure stable growth in organic traffic from the business audience, which is looking for cooperation between Germany and Ukraine, and not just reading the news. The focus was on requests for international projects, business support, participation in programs and events. Thanks to the strategic approach, SEO promotion of the chamber's website has become a tool for developing its reputation, and not just a way to increase the number of visits.
SEO tasks and starting conditions of the project
The starting conditions for SEO promotion of the German-Ukrainian Chamber website were far from ideal: limited indexing, poorly structured sections, partially filled meta tags and almost no link profile. In addition, the website performs an important representative function, so any changes had to maintain the official style and meet the requirements of the international organization. The key task of SEO promotion was to increase visibility for queries related to German-Ukrainian partnership, economic programs, business support, participation in trade missions and forums. It was important not only to bring the website to the top for brand phrases, but also to increase its presence in Google for thematic keys used by entrepreneurs looking for new markets, partners and support tools. It was precisely for these tasks that the SEO promotion strategy of the international portal was built.
Technical optimization and indexing of the chamber's website
The first step was a deep technical SEO promotion of the site: an audit was conducted, duplicate pages, incorrect redirects, problematic canonicals and pages that fell out of the index were identified. Particular attention was paid to the loading speed: image optimization, caching settings, working with scripts gave a noticeable acceleration, which positively affected behavioral factors. A separate block was the work on indexing the multilingual structure: the Ukrainian, German and English versions received correct hreflang, an updated site map and a logical URL hierarchy. SEO promotion of the international chamber's resource included setting up a secure protocol, micro-markups for events and news, which is important for display in search. Such a technical base allowed Google to better scan the site and opened up the possibility of further scaling the content.
SEO architecture and content for international business
The next stage was the formation of a new SEO architecture: separate clusters of pages for areas of activity, programs, events, partnership initiatives, projects with the participation of GIZ and other structures. For each block, key phrases were selected such as “German-Ukrainian Chamber”, “Ukraine-Germany cooperation”, “business support in Ukraine”, “international economic projects”. Based on semantics, headings, meta tags and texts were rewritten to maintain an official tone and at the same time make the content understandable for search engines. The content strategy involved the creation of news, analytical materials and descriptions of programs that reveal real benefits for business. Thanks to this, SEO promotion of the site became the basis for the expert presence of the chamber in organic search and in the information field.
Link building and digital PR for the chamber
To strengthen the authority, a link building strategy was developed, focused on quality mentions, rather than mass posting. Publications were placed on industry business portals, websites of chambers of commerce and industry, news resources and official platforms of partners. The emphasis was on digital PR: interviews, press releases, announcements of joint events and international projects with a link to the chamber's website. This approach allowed to improve the link profile and at the same time strengthen the reputation effect. Key areas of activity were mentioned in external materials, which helped the SEO promotion of the site to consolidate relevance for important thematic queries. The gradual increase in quality links contributed to the growth of trust from search engines and positively affected the positions of pages in the results.
SEO results and opportunities for further growth
In the first six months, SEO promotion of the German-Ukrainian Chamber's website showed tangible results: the number of pages in the Google index increased significantly, organic traffic more than doubled, and the share of targeted visits from business queries increased significantly. A significant part of the key phrases related to German-Ukrainian projects and business support reached the top of the search results. At the same time, behavioral metrics improved: users began to stay on the site longer, switch between sections more often, and return for updates. The project proved that SEO promotion of the official resource can directly affect the chamber's recognition and trust in its activities. The next point of growth is the expansion of content, further work with an international audience, and the development of SEO synergy with other digital communication channels.