SEO Portfolio, German-Ukrainian Chamber of Industry and Commerce

The purpose of the project https://ukraine.ahk.de/de :

Improving the visibility of the AHK website in search engines to attract Ukrainian and German entrepreneurs. The main goal is to increase organic traffic and the number of applications for participation in programs and events.

What was done:

1. Site audit:
   

   • A technical audit was conducted to identify issues with speed, mobile version, and site structure.
     

   • Fixed errors that prevented page indexing (duplicates, 404 errors, missing meta tags).
     

2. Keyword search and clustering:
   

   • Key queries were collected in two languages: Ukrainian and German.
     

   • Clustering of requests by categories: events, internship programs, business partnerships.
     

   • Added semantics for regional queries (with a focus on Ukraine and Germany).
     

3. Content optimization:
   

   • Expanded meta descriptions and titles for main pages (services, events, registration).
     

   • Unique texts were written for event pages using relevant keywords.
     

   • Added internal linking to improve user experience.
     

4. Technical optimization:
   

   • Optimized images to reduce loading time.
     

   • Micromarkup for events (Schema.org) has been implemented.
     

   • Added XML sitemap and updated robots.txt to improve indexing.
     

5. Competitor analysis:
   

   • An analysis of the SEO strategies of other chambers of commerce in the region was conducted.
     

   • Unique opportunities for reaching the top of organic search have been identified.
     

6. Reporting and monitoring:
   

   • Regular analysis of positions in search engines for main keywords.
     

Using Google Analytics and Search Console to track results.

Results:

• Organic traffic growth: +60% in 6 months.
  

• Improving search rankings:
  

  • Top 3 for queries "Ukrainian Chamber of Commerce and Industry", "German Chamber of Commerce".
    

  • Top 5 for queries "business in Germany", "internship programs for entrepreneurs".
    

• Number of indexed pages: +30% (after technical optimization).
  

Bounce rate reduction: 15% due to improved site speed and content relevance.

Recommendations for improvement:

1. Continue to expand the content base: create blogs on international business topics.
   

2. Optimize the site for voice search due to the specifics of entrepreneurs' queries.
   

3. Use localized keywords to attract more audiences from specific regions.
   

This case only reflects the SEO direction. If you need more details, let me know!