Full SEO audit and optimization: The case of an online store of rare cat breeds
Input data
Site type
Subject
Cat shop
Instagram link:
Monthly budget:
About the client:
Objectives
Results
Technical audit (Internal optimization)
The short result
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749%
Number of transitions
1 year
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8%
Reduced the number of failures
1 year
500%
Orders have increased
1 year
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SEO audit and optimization of the rare cat store
SEO audit and subsequent optimization of Rare Cats Store became the starting point for turning a niche pet store into a noticeable brand in search. The online site offers a unique assortment of goods for cat lovers and collectors, however, without thoughtful SEO, the site remained almost invisible to a new audience. The main emphasis was placed on a complex SEO audit of the online store: the technical condition, catalog structure, content, metadata and user behavior were analyzed. On the basis of the obtained data, a strategy was formed, where the SEO optimization of the online store combined the correction of technical errors, rethinking the structure and updating the descriptions for real search queries. Such an approach made it possible to look at Rare Cats Store through the eyes of search engines and visitors at the same time and create a basis for sustainable growth of organic traffic without aggressive advertising.
The initial tasks of the project and the specifics of the niche
Rare Cats Store works in a narrow but emotional niche of goods for connoisseurs of cats and rare breeds. Buyers are looking for not just pet products, but an atmospheric brand with character, safe positions for pets and unusual merchandise. Before the beginning of SEO work, traffic depended heavily on direct measures and social networks, and organic conversions for non-advertising requests were limited. Category and product pages hardly used the potential of commercial keywords, part of the content was duplicated, and the structure of the catalog was clear to the team, but not always intuitive for new users. The task of the SEO audit and optimization of the store became to identify which sections are losing positions, which requests remain unaddressed, and how to adapt the site to the expectations of the audience that is looking for original cat products and is focused on the convenience of online shopping.
Key problems of store search promotion
During the SEO audit of the Rare Cats Store online store, several critical blocks of problems were identified. The structure of the headings and the purpose of the descriptions did not reflect the real demand, which is why the pages ranked poorly for commercial requests. The catalog contained technical duplicates and pages with almost identical content, which reduced the overall weight of the domain and caused internal competition. Some of the product cards lacked unique descriptions, and the images did not have the correct attributes. The download speed and stability of work on mobile devices, where a significant share of the audience was located, required special attention. Without the removal of these SEO barriers, the promotion of the online pet store remained fragmented: individual positions were found in the search, but the overall picture of visibility did not allow for a steady increase in organic traffic and sales.
Strategy of technical and content optimization of the site
After the completion of the audit, a step-by-step strategy for SEO optimization of the online store was developed. At the technical level, duplicate pages were eliminated, correct redirects were set up, site maps and the index management file were updated. Special attention was paid to speed: images were optimized, scripts were reviewed, adaptation to mobile devices was checked. In parallel, work was carried out with the catalog structure and semantics. The categories received clear names, human-readable addresses and updated meta tags with natural use of key phrases about cat products and rare merchandise. Unique descriptions were prepared for the priority pages, revealing the advantages of the assortment and the philosophy of the brand. Internal linking helped to connect articles, collections and product sections to each other, so that the SEO promotion of the rare cat store was based on a clear logical architecture.
The results of improving the visibility and quality of traffic
Complex SEO optimization of the online store Rare Cats Store gradually began to be reflected in the indicators of visibility and user behavior. The number of requests for which the site began to appear in the search engine increased significantly, and non-brand formulations with the clear intention to buy cat products or choose an original gift began to occupy the majority of the share. Improving the meta tags and snippets increased the clickability of the results, which led to an increase in organic conversions without increasing the advertising budget. Users stayed on the site longer, moved more actively between categories and cards, added products to the cart more often. The growth of repeated visits and saved bookmarks was especially valuable for the brand. SEO promotion of a pet store ceased to be an experiment and turned into a predictable channel for attracting a target audience that appreciates the uniqueness of the assortment.
Prospects for the development and scaling of the Rare Cats Store project
The obtained results showed that investments in SEO audit and optimization of the online store create a long-term basis for project scaling. At the next stage of development, Rare Cats Store relies on the expansion of semantics for new collections and directions, the launch of additional content sections with collections and guides for cat owners, as well as careful amplification of external signals through reviews and partner publications. Work with analytics remains an important vector: regular monitoring of requests, positions and conversions allows flexible adjustment of the strategy. SEO promotion of the rare cat store turns into a continuous process of improvement, where each new category and each article supports the overall ecosystem of the brand. Such an approach helps strengthen the trust of the audience, increase organic traffic and feel confident in the niche of specialized online stores.