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Case study of SEO promotion of the Gkaif online store

GOKaif

Gkaif.webp

The purpose of the project https://gkaif.com.ua/ :

Increasing organic traffic, site visibility in search engines, and increasing sales by attracting new customers.

SEO strategy goals and project inputs

The goal of cooperation with the online store Gkaif (gkaif.com.ua) was to increase organic traffic, increase the visibility of the site in search engines, and increase sales of intimate goods by attracting new customers.
 

At the time of the start of work, the site had a number of problems:

  • low visibility on Google due to high competition in the sex goods niche;

  • lack of optimization of landing pages for commercial requests;

  • insufficient number of quality backlinks;

  • low loading speed of the mobile version of the site.

Market and competitor analysis in the intimate goods niche

The first stage was competitor analytics — we examined the structure of their sites, content strategy, high-frequency queries, and growth potential.
A semantic core was formed, which included key queries:
 

“buy sex toys”, “adult toys”, “female sex toys”, “intimate goods for couples”, “adult store online”.
 

This data became the basis for creating a new SEO structure for the site.

Gkaif website optimization: technical, on-page and content SEO

Technical SEO

  • 404 errors and duplicate pages have been fixed;

  • Redirects have been configured and the sitemap has been updated;

  • optimized image loading speed;

  • An SSL certificate has been implemented to increase user trust.

    On-page SEO

  • rewritten title and meta description taking into account commercial keywords;

  • unique SEO texts were created for the categories: sex toys for couples, intimate products for women, erotic sets;

  • added Schema.org micro markup for products.
     

Content marketing

  • To attract additional traffic, an SEO blog was launched with tips, reviews, and useful articles, such as:

  • “How to choose your first sex toy”;

  • “TOP 5 reasons to buy intimate products online”;

  • “The benefits of safe materials in sex products.”

  • The content was created by professional copywriters taking into account users' search intentions.
     

Link building and external SEO promotion

  • an audit of existing links was conducted;

  • a link building strategy has been developed: posting articles on thematic portals, forums and blogs;

  • collaboration with niche bloggers to place native mentions.

  • This allowed us to increase domain authority and improve our position in Google.

Gkaif SEO promotion results in 6 months

Traffic growth:

  • organic traffic increased by 135%;

  • the number of unique visitors increased from 600 to 2000/month.
     

Improving search engine rankings:

  • 35% of requests were in the TOP-5,

  • 60% are in the TOP 10 Google results.
     

Sales growth:

  • conversion increased by 2%;

  • the number of orders through the website increased by 75%.
     

Behavioral indicators:

  • 15% reduction in the rejection rate;

  • The average time spent on the site increased from 1:30 min to 3:20 min.

Conclusions: how SEO helped Gkaif take a leading position

Thanks to a comprehensive approach — technical optimization, content strategy, and link building — the website gkaif.com.ua significantly improved its search engine rankings and increased sales.
 

This case confirms: even in complex and competitive niches, proper SEO promotion ensures sustainable traffic growth, customer trust, and business profitability.

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