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SEO portfolio, adult store

GOKaif

Gkaif.webp

The purpose of the project https://gkaif.com.ua/ :

Increasing organic traffic, site visibility in search engines, and increasing sales by attracting new customers.

Output data:

  1. The site had limited visibility in search engines due to high competition in the topic.

  2. Lack of optimization of landing pages for commercial keywords.

  3. Insufficient backlink profile.

  4. Limited loading speed of the mobile version of the site.

Work completed:

1. Market and competitor analysis:

  • An analysis of the main competitors in the sex toy niche was conducted (site structure, keywords, content strategy).

  • Key queries with high potential for organics are highlighted ("buy sex toys", "adult toys", "female sex toys", etc.).

    2. Site optimization:

  • Technical SEO:

  • Fixed technical errors (404, redirects, duplicate pages).

  • Improved page loading speed through image optimization and caching.

  • Added SSL certificate to increase user and search engine trust.

  • On-page SEO:

  • Optimized meta tags (title, description) based on the semantic core.

  • Unique texts have been created for the main categories ("Sex toys for couples", "Intimate products for women", etc.).

  • Micro-markup for products (schema.org) has been implemented.

  • Content marketing:

  • A blog has been launched on the site with useful articles ("How to choose your first sex toy", "Health benefits of intimate products").

  • Professional copywriters were engaged to create content that meets the interests of the target audience.

    3. Working with backlinks:

  • An audit of existing links was conducted.

  • A link building strategy has been developed:

  • Posting articles on niche portals.

  • Comments on forums and blogs with high authority.

  • Collaboration with bloggers in the intimate sphere.

Results (6 months):

  1. Traffic growth:

  2. Organic traffic increased by 135%.

  3. The number of unique visitors is from 600 to 2,000 per month.

  4. Improving search engine rankings:

  5. Top 5 key queries: 35% of all selected words.

  6. Top 10 key queries: 60%.

  7. Conversion:

  8. 2% improvement in conversion rate due to user-friendly site structure and loading speed.

  9. 75% increase in orders through the website.

  10. Other indicators:

  11. Reduction in bounce rate by 15%.

  12. Increasing the average time spent on the site from 1:30 min to 3:20 min.

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