Case study of SEO promotion of the Gkaif online store
The purpose of the project https://gkaif.com.ua/ :
Increasing organic traffic, site visibility in search engines, and increasing sales by attracting new customers.
SEO strategy goals and project inputs
The goal of cooperation with the online store Gkaif (gkaif.com.ua) was to increase organic traffic, increase the visibility of the site in search engines, and increase sales of intimate goods by attracting new customers.
At the time of the start of work, the site had a number of problems:
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low visibility on Google due to high competition in the sex goods niche;
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lack of optimization of landing pages for commercial requests;
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insufficient number of quality backlinks;
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low loading speed of the mobile version of the site.
Market and competitor analysis in the intimate goods niche
The first stage was competitor analytics — we examined the structure of their sites, content strategy, high-frequency queries, and growth potential.
A semantic core was formed, which included key queries:
“buy sex toys”, “adult toys”, “female sex toys”, “intimate goods for couples”, “adult store online”.
This data became the basis for creating a new SEO structure for the site.
Gkaif website optimization: technical, on-page and content SEO
Technical SEO
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404 errors and duplicate pages have been fixed;
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Redirects have been configured and the sitemap has been updated;
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optimized image loading speed;
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An SSL certificate has been implemented to increase user trust.
On-page SEO
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rewritten title and meta description taking into account commercial keywords;
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unique SEO texts were created for the categories: sex toys for couples, intimate products for women, erotic sets;
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added Schema.org micro markup for products.
Content marketing
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To attract additional traffic, an SEO blog was launched with tips, reviews, and useful articles, such as:
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“How to choose your first sex toy”;
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“TOP 5 reasons to buy intimate products online”;
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“The benefits of safe materials in sex products.”
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The content was created by professional copywriters taking into account users' search intentions.
Link building and external SEO promotion
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an audit of existing links was conducted;
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a link building strategy has been developed: posting articles on thematic portals, forums and blogs;
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collaboration with niche bloggers to place native mentions.
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This allowed us to increase domain authority and improve our position in Google.
Gkaif SEO promotion results in 6 months
Traffic growth:
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organic traffic increased by 135%;
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the number of unique visitors increased from 600 to 2000/month.
Improving search engine rankings:
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35% of requests were in the TOP-5,
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60% are in the TOP 10 Google results.
Sales growth:
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conversion increased by 2%;
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the number of orders through the website increased by 75%.
Behavioral indicators:
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15% reduction in the rejection rate;
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The average time spent on the site increased from 1:30 min to 3:20 min.
Conclusions: how SEO helped Gkaif take a leading position
Thanks to a comprehensive approach — technical optimization, content strategy, and link building — the website gkaif.com.ua significantly improved its search engine rankings and increased sales.
This case confirms: even in complex and competitive niches, proper SEO promotion ensures sustainable traffic growth, customer trust, and business profitability.
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SEO promotion of sex shop GOKaif
SEO promotion of the sex shop GOKaif showed how an online store of intimate goods can step out of the shadow of competitors and grow steadily in organic search. The online platform GOKaif operates in a sensitive niche, where classic advertising is often limited by platform rules, so SEO is becoming the main channel for attracting buyers. The goal of the project was to increase organic traffic, improve visibility for commercial queries, and increase sales without relying on paid advertising. Special attention was paid to structuring the catalog, optimizing categories and product cards, as well as working with user trust. Competent SEO for the online store of intimate goods helped turn the site into a convenient entry point for an audience that values privacy, fast delivery, and a wide range, and the business received clear growth metrics and a projected volume of organic orders.
Initial data and features of the GOKaif niche
The starting point for SEO promotion of the GOKaif sex shop was characterized by low visibility in Google and significant dependence on brand queries. Category pages were almost not optimized for commercial key phrases, some of the content was duplicated, and the loading speed, especially on mobile devices, left room for improvement. An additional challenge was created by the topic itself: the online store of intimate goods competes with large marketplaces and network sex shops that have long invested in SEO. At the same time, users expect neat presentation, informative descriptions, and clear navigation without unnecessary triggers. The task was to build an SEO strategy that combines correct communication with the audience, compliance with search engine policies, and maximum disclosure of product categories for key queries that actually lead to a purchase.
The main challenges of promoting an online store
At the audit stage, typical problems for an online store of adult products were identified: a poorly developed semantic core, the absence of clear clusters of queries, minimal internal linking, and a limited profile of external links. Many users came to the site using general phrases without a specific intention to buy, which reduced conversion and worsened behavioral indicators. Some category pages competed with each other for the same queries, creating internal cannibalization. In addition, mobile traffic exceeded the share of desktops, and the loading speed on smartphones did not meet the expectations of modern users. SEO promotion of a sex shop in such conditions required a comprehensive approach: from re-engineering semantics and structure to deep technical optimization and improving the convenience of the catalog.
SEO strategy for GOKaif product catalog
The SEO strategy for the GOKaif online store was built around a clear logic of search intent. The semantic core was divided into clusters: queries focused on purchasing intimate goods, searching for gifts, women's and men's assortment, and goods for couples. For each group, landing pages with unique texts, relevant titles, and structured descriptions of benefits were created or refined. Meta tags were reviewed, clear URLs were set up, micro-markup for products was implemented, and filters and pagination were optimized so as not to create an excessive number of technical duplicates. Internal linking played an important role: from the blog and information materials, users received unobtrusive transitions to categories and selections. This approach allowed the sex shop's SEO promotion to gradually strengthen its positions on commercial keywords with high sales potential.
Content strategy and blog for the target audience
A significant part of the result was provided by the content strategy. The GOKaif blog received a series of articles that answered typical questions of buyers: how to choose the first intimate product, how to choose erotic lingerie, how to safely order online. The materials were written in a friendly tone, without unnecessary detail, with an emphasis on comfort, safety and the psychological component. Each text received a well-thought-out structure, internal links to categories and relevant products, which enhanced the SEO promotion of the online store of intimate goods. Special attention was paid to the uniqueness of the descriptions in the catalog: even with a similar assortment, the texts were not duplicated, but emphasized the differences in material, shape, purpose. Such content simultaneously reduced the number of technical duplicates and helped to better reveal product pages for search engines.
Collaboration outcomes and scalability opportunities
After implementing technical improvements, updating the structure and launching a content strategy, SEO promotion of the GOKaif sex shop resulted in a significant increase in organic traffic. The number of visits from search increased significantly, the share of actions from commercial queries became higher, and the main categories were consolidated in the top positions of the results for key phrases with the intention to buy. Behavioral indicators improved: users more often viewed several pages, less often left the site immediately after entering, and the volume of organic orders increased. The project showed that systemic SEO for an online store of intimate goods can work as a long-term growth channel, independent of fluctuations in paid advertising. Further steps include expanding semantics, creating new content clusters, and strengthening external signals through careful but stable link building.