Online cosmetics store
Input data
Site type
Subject
Cosmetics store
Instagram link:
Monthly budget:
About the client:
Objectives
Results
Technical audit (Internal optimization)
Short result
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629%
Number of transitions
1 year
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7%
Reduced the number of failures
1 year
475%
Orders have increased
1 year
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SEO promotion of an online cosmetics store
SEO promotion of an online cosmetics store turns a site from a showcase of beautiful jars into a full-fledged sales channel that brings targeted buyers from Google search every day. The cosmetics market is extremely competitive: international giants, marketplaces and store chains operate alongside local brands. In such conditions, random traffic does not work - it is important that a person comes to the site with the intention of buying care, decorative cosmetics or professional products. This is exactly what SEO promotion of an online cosmetics store is configured for: semantics are collected for face, body, hair care, anti-aging lines, professional products, landing pages are created that meet real needs. As a result, organics over time become a stable source of orders and a base for brand growth without constantly increasing advertising budgets.
Starting conditions of the project and features of the cosmetics niche
An online cosmetics store at the start of SEO usually already has a wide range, promotional offers and basic recognition among regular customers. The initial conditions of this case were typical: most orders came from paid advertising and social networks, and SEO promotion of the cosmetics site was limited to individual general queries without a clear strategy. The catalog was built around brands and internal articles, while users searched for “cream for dry skin”, “shampoo without sulfates”, “sunscreen for the face”, “organic cosmetics”. Some categories overlapped, filters created duplicate pages, and meta tags were filled unevenly. An important task was to adapt the structure to the logic of the buyer, and to focus SEO promotion of the online cosmetics store on specific segments of demand, and not only on brand names.
Typical SEO problems for an online cosmetics store
The audit revealed a set of problems that hindered organic growth. The semantic core did not cover a large part of the queries related to skin types, hair conditions, age categories, and product formats. Category pages competed with each other for the same keywords, so the SEO promotion of the cosmetics site was blurred: Google did not understand which page to consider as the main one. Meta tags were partially duplicated or were too general, the titles did not reflect specific benefits, and the descriptions were limited to a list of products without explaining the benefits. The cards lacked structured descriptions: skin type, tasks, active ingredients, method of use. Additionally, technical shortcomings were noted: slow loading of pages with a large number of photos, duplicates through filters, and an imperfect mobile version. In this form, the SEO promotion of the online cosmetics store could not fully reveal the potential of the niche.
SEO strategy for optimizing the structure and catalog of cosmetics
The SEO strategy for promoting an online cosmetics store was based on clustering queries by needs, not just by brands. The semantic core was divided into groups: face care, body care, hair care, sunscreen, professional cosmetics, and separately - queries by skin problems and hair types. For each cluster, categories with logical names, understandable URLs, relevant titles, and meta descriptions were created or updated. The category description turned into a small guide: who is suitable for which products, what tasks they solve, which formats are better to choose. Internal linking connected categories, brand sections, and reviews so that the SEO promotion of the cosmetics site was enhanced by natural transitions. Technical optimization covered speed, sitemap, and filter indexing, which made resource scanning manageable and transparent in terms of results.
Content, reviews, and helpful guides for your target audience
A strong driver of the result was the content strategy. The blog featured materials in the format of guides and selections: "how to choose a cream for sensitive skin", "hair care after dyeing", "basic facial care set", "how to read the composition of cosmetics". Each text was created taking into account semantics and supported the SEO promotion of the online cosmetics store, while remaining useful for real people. Neat links to categories and individual products were added to the articles, and tips and mini-FAQs appeared on the catalog pages. Product descriptions were supplemented with data on skin type, key components, method of use, possible combinations with other products. Such content simultaneously increases trust in the brand, reduces the number of support questions and forms additional entry points from organic search.
SEO results and potential for further growth of a cosmetics store
After implementing key changes, SEO promotion of the online cosmetics store began to be clearly reflected in analytics metrics. The number of impressions and clicks for non-branded queries increased, not only the main page, but also categories by skin type, care tasks and product formats entered the Google top. Users began to stay on the site longer, switch between articles and the catalog, add products to the cart more often and complete orders. The share of organic sales increased, and dependence on paid advertising gradually decreased. The next steps were to expand semantics for new lines and trends, develop content with an emphasis on expertise, and test personalized selections. With this approach, SEO promotion of the online cosmetics store turns into a long-term strategic channel for brand growth.