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SEO Portfolio, Canadian online store specializing in selling merchandise

89 MAIN

Кейс 89.webp

The purpose of the project https://89main.ca/ :

Canadian online store 89 specializes in selling merchandise, souvenirs, plush toys, and other gift items. The goal of the project was to increase organic traffic, improve search engine rankings, and increase brand awareness.

Goals:

  1. Increasing the visibility of the site in Canadian search engines.

  2. Attracting organic traffic to increase sales.

  3. Optimization of key pages for target queries.

Actions taken:

  1. Niche and competitor analysis:

    • Conducted keyword research with a focus on seasonal queries, such as holiday gifts.

    • We identified the main competitors in the souvenir niche.

  2. Site optimization:

    • Wrote and updated meta tags (title, description) for key pages.

    • Added semantically relevant keywords to category and product texts.

    • Improved internal linking to transfer weight between pages.

  3. Technical SEO:

    • Fixed errors in the URL structure.

    • Optimized page loading speed.

    • Added micro-markup for products, which contributed to their display as "rich snippets" in search results.

  4. Content marketing:

    • We created a blog where we published useful articles about gift ideas, caring for plush toys, etc.

    • We used content to attract long-tail search queries.

  5. Backlinks:

    • We attracted thematic links from local Canadian sites.

We interacted with bloggers and partners to obtain quality links.

Results:

  1. Organic traffic:
    During the period of operation (from February 2025 to May 2025), organic traffic increased.

  2. In February, 614 clicks were received with 20.5 thousand impressions.

  3. In April-May, the number of clicks was 588, and the number of impressions increased to 27.7 thousand.

    Average position:

  4. In February, the average position was 23.8, and by May it had changed to 33.7, which may indicate competition for high-frequency queries.

    CTR improvement:

  5. Meta tag optimization paid off: the average CTR increased to 3% in February, which is higher than the result of 2.1% in April.

Conclusions:

  1. The main growth in impressions and clicks occurred in the spring period due to effective optimization of content and technical aspects.

  2. Competition for top positions has forced us to focus on high-quality content and link building.

  3. By continuing our active SEO campaign, we expect steady growth in organic traffic and conversions.

    Recommendations:

  4. Continue to update the blog regularly with an emphasis on trends.

  5. Expand semantics to attract more search queries.

  6. Focus on improving your average position for your main keywords.

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