SEO promotion case: Promotion of the website of a refrigeration equipment importer in Google

Input data

Site type

Internet-shop

Topics.

Import of refrigerants

Instagram link:

https://ecofrost.ua/

Monthly budget:

$500

About the client:

Ecofrost is a Ukrainian company that imports refrigeration equipment, components, consumables, and tools for industrial and commercial refrigeration. It was founded in 2011.
They are a reliable partner with a wide range of products always available for those who create or use cold in business. They enable efficient solutions.
Bonus: Technical expertise. They have engineers and technologists on staff, which means that customers can always consult or get professional advice.

Objectives.

Increase search traffic.
Increase visibility in Yandex and Google search engines.
Prepare the site for constant traffic, transitions.

Results

Applications through the site increased tenfold per month.
The amount of targeted search traffic excluding branded traffic increased by 7.89 times.
The number of refusals decreased by 12%.

1. Site indicators
2. Checking the robots.txt file
3. Checking the presence of Sitemap.xml
4. Crosslink to the main page in the logo/header of the site
5. Checking the site loading speed
6. Checking the presence of partial and full copies of the site (duplicates)
7. Checking the CNC setting
8. Checking the layout and HTML code for errors
9. Checking the correctness of level 1 headings (<H1>)
10. Checking the use of header tags in design elements
11. Checking the site for broken links
12. 404 error handling
13. External links
14. Assessment of site completion
15. Check for duplicate titles and meta tags
16. Checking the presence of the company in Yandex. Directory and Google My Business
17. "Bread crumbs" navigation (return path through the site)
18. Availability of image attributes on the site
19. Availability of a mobile version of the site
20. File favicon.ico
21. Sessions
22. Micromarking

External optimization
Recommended works on the site

Technical audit (Internal optimization)

The short result

Indicator, portfolio of the Potrbiy Lyudi team, Kyiv, Ukraine

719%

Number of transitions

1 year

12%

Reduced the number of failures

1 year

415%

Orders have increased

1 year

They worked on the project

Dmitry

CEO specialist

Responsibility, broad outlook, marketing vision and many more qualities that can be said about Dmytro. A unique tandem is the quality and speed with which Dmytro performs his work.

Photo by Yevgeny, Targeting, People Needed company, Kyiv

Eugene

Targetologist

Project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.

Photo by Khrystyna, SMM company Potrbi Liudi, Kyiv

Kristina

SMM-Designer

Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.