Online store for children
Input data
Site type
Topic
Shop for children
Instagram link:
Monthly budget:
About the client:
Objectives
Results
Technical audit (Internal optimization)
The short result
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551%
Number of transitions
1 year
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9%
The number of refusals has decreased
1 year
612%
Orders have increased
1 year
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SEO promotion of a children's goods store
SEO promotion of the New Baby children's goods store became the basis for stable growth of online sales in a highly competitive niche. The online children's goods store works with a caring audience of parents who expect maximum trust, security and convenience, so random traffic here brings almost no results. The task was to build an SEO strategy that would make the New Baby website top the list for targeted queries: shopping for babies, children's goods, gifts for the birth of a child, accessories for care. Optimization of the structure, technical refinement, correct metadata and thoughtful content turned the website from just another store in the search results into a recognizable brand that parents find exactly when they are ready to place an order. SEO promotion of the New Baby online store made it possible not only to increase organic traffic, but also to improve the quality of visits, conversion into applications and repeat purchases.
New Baby online store as an entry point
The New Baby online store is positioned as a convenient space for parents who need proven products for children in a quick order format from home. The assortment includes basic things for babies, toys, accessories and useful little things that facilitate daily child care. Before the start of SEO promotion of the online store, most visitors went to it based on random or branded queries, and a significant part of potential customers simply did not find New Baby in the search. Categories and filters did not fully reflect the logic of real demand: parents looked for products by the child's age, situation or type of need, and not by the internal structure of the catalog. The SEO strategy was built to make the New Baby website the first point of entry for parents who enter queries such as "online children's goods store", "buy baby things" or "gift for newborn" into the search and expect a simple and understandable purchase scenario.
SEO challenges for a children's store
The niche of children's goods always remains one of the most competitive in e-commerce: large chains, marketplaces and local stores simultaneously fight for the attention of the same audience. Without a systematic SEO approach, the promotion of a children's goods store often comes down to a fight for general high-frequency phrases, where only the one with the biggest budget wins. At the start of the project, part of the traffic was driven by too broad queries without a clear intention to buy, which is why the conversion to an order remained lower than it could be. Some categories competed with each other for the same keywords, creating the effect of internal cannibalization. It was also necessary to take into account the specifics of parents' behavior: a significant part of orders is placed from mobile devices, in between tasks, so loading speed, ease of navigation and a clear structure became critical factors for SEO success for the New Baby online store.
SEO strategy for online store promotion
The SEO strategy for promoting the New Baby online store focused on parents' search intent. The semantic core was divided into several clusters: basic baby products, clothing and footwear, toys, care and hygiene, gift sets, and seasonal collections. Category pages with unique texts, clear headings, and human URLs were created or refined for each cluster. Metadata was optimized for the most valuable queries without oversaturation with keywords to maintain the naturalness of the presentation. Internal linking was configured so that the buyer could easily navigate between adjacent sections, and search engines could better understand the site hierarchy. Particular attention was paid to the mobile experience: images were optimized, the structure was simplified, and unnecessary elements that interfered with quick order placement were removed. As a result, the SEO promotion of the New Baby children's goods store received a transparent structure, where each section corresponds to a specific buyer scenario.
Category content and parental trust online
The heart of the project was content that helps parents feel confident in their choice. For the main categories of the New Baby online store, texts were prepared that explain what age the product is suitable for, what materials are used, and what to look for before buying. The description does not turn into a dry list of characteristics, but answers typical questions from parents, strengthening trust in the brand. Additionally, informational materials and selections were developed: gift ideas for newborns, a basic list of things in the first months, and care tips. Each text carefully uses key phrases related to SEO promotion of the online children's goods store, and internal links lead to relevant categories. This approach simultaneously improves the site's visibility in search and helps parents decide on a purchase faster, without leaving the page in search of additional information.
SEO results and potential for further growth
A comprehensive approach to SEO promotion of the New Baby children's goods store made it possible to achieve a significant increase in organic traffic and the number of orders from search. Over time, not only the main page began to appear in the results, but also individual categories, selections and content materials, which expanded the entry points to the site. Improving the structure, speed and relevance of pages had a positive impact on behavioral metrics: the bounce rate decreased, the depth of viewing increased, users returned to the cart more often and completed the order. Today, SEO promotion of the New Baby online store is considered a long-term growth tool that supports brand recognition and a stable flow of customers. The next steps are expanding semantics for new categories, more active work with content for parents and careful strengthening of external presence through partner mentions and reviews.