Optimization and promotion of a gift sales website on Google
Input data
Site type
Topic
Gifts
Instagram link:
Monthly budget:
About the client:
Objectives
Results
Technical audit (Internal optimization)
Short result
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789%
Number of transitions
1 year
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12%
Reduced the number of failures
1 year
375%
Orders have increased
1 year
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SEO promotion of an online gift store
SEO promotion of the online gift shop became an opportunity for the project to turn a beautiful website into a real sales channel. The online gift shop operates in an emotional niche, where customers want to find an idea quickly, without long searches and doubts. If the online gift shop is not visible in Google, buyers simply choose the first convenient option among competitors. That is why SEO promotion of the gift shop was focused not only on increasing traffic, but on ensuring that people immediately get to relevant categories: gifts for men, for women, for colleagues, for children, universal sets. The strategy included an audit, updating the structure, collecting semantics and working with content so that SEO promotion of the online gift shop would not just bring in visits, but a stable flow of orders.
Gift niche and online store source data
An online gift shop operates in an environment where the customer compares ideas, prices, delivery speed, and the emotion that a gift will evoke in the recipient. At the start of SEO promotion of an online gift shop, the resource already had a basic catalog, several collections, and a convenient shopping cart, but the main traffic came from advertising and social networks. Brand queries dominated the search, and the site was practically not listed for phrases like buy a gift online, original gift for a friend, or corporate gifts. The catalog structure was built around the team's internal concepts rather than the user search logic. Therefore, SEO promotion of a gift shop began with understanding how people actually search for gift ideas, and which product groups should become the main entry points from organic search.
Typical SEO problems for an online gift store
The audit revealed a typical set of obstacles that hinder the SEO promotion of an online gift store. The semantic core turned out to be incomplete: popular queries about gifts for different age groups, holidays, and scenarios were not tied to separate pages. Categories partially duplicated each other and competed for the same keywords, which is why relevance in search was “blurred”. Meta descriptions and titles were often templated or too general, without an emphasis on a specific benefit. Product descriptions were limited to short phrases that did not reveal the reason, emotion, and usage options. Technical issues were added: slow loading of some pages, unnecessary filters that created duplicates. In this form, SEO promotion of a gift store could not provide stable organic demand, even despite an interesting assortment.
SEO strategy for promoting the structure and catalog of gifts
The SEO strategy for promoting the online gift shop was built around search intent. The semantics were divided into clusters: gifts by occasion, by recipient, by budget, by style, and ready-made gift sets. For each cluster, landing pages with clear names, understandable addresses, and thoughtful meta tags were created or updated. The category descriptions were focused on the client's problems that the online gift shop solves: what to give to a colleague, what gift to choose for a person who "has everything," how to quickly find an idea for tomorrow. Internal linking connected the blog, selections, bestsellers, and categories so that the user could go from inspiration to order in a few clicks. Thus, the SEO promotion of the gift shop received a solid structural foundation.
Content, idea selections and emotional presentation of the assortment
In the emotional niche, content plays a special role. As part of the SEO promotion of the online gift store, a content strategy was developed with an emphasis on selections and guides. Articles and selections in the format of gift ideas for her, gift options for him, gifts for the boss, practical gifts for the home appeared. Each material was written taking into account semantics and contained internal links to relevant categories and products. The description of items in the catalog was supplemented with an emotional context: what mood the gift creates, what holiday it is suitable for, whether there is ready-made packaging. This approach allowed us to combine SEO promotion of the gift store with real customer requests and made content not only a traffic tool, but also an assistant in choosing.
SEO results and potential for further growth of the gift shop
After implementing key changes, SEO promotion of the online gift store was reflected in analytics: the number of impressions and conversions for non-branded queries increased, not only the main page, but also categories by occasion and recipient began to appear in the top. Users spent more time on the site, browsed several sections, added products to the cart more often and completed the order. The online gift store became less dependent on paid advertising, and organic became a predictable sales channel. Further development includes expanding semantics for new trends and occasions, launching additional content formats, testing filters by emotion and style of gifts. Thus, SEO promotion of the gift store becomes a long-term tool for growth and strengthening the brand.