Case study on SEO promotion: Production and installation of metal products - website promotion in Google

Input data

Indicator, portfolio of the Potrbiy Lyudi team, Kyiv, Ukraine

Site type

Corporate site

Subject

Production and installation of metal products

Instagram link:

https://creativmetal.com.ua

Monthly budget:

$350

About the client:

This client will fulfill non-standard and exclusive orders from metal, thanks to many years of work experience. At the request of customers, such as: commercial organizations, industrial enterprises and manufacturing firms, in their own workshops, designer metal products are manufactured.

Objectives

Increase search traffic.
Increase visibility in Yandex and Google search engines.
Prepare the website for constant traffic and conversions.

Results

Applications through the site increased tenfold per month.
Amount of targeted search traffic
without taking into account the branded one, it increased by 9.45 times.
The number of refusals decreased by 4%.

1. Site indicators
2. Checking the robots.txt file
3. Checking the presence of Sitemap.xml
4. Crosslink to the main page in the logo/header of the site
5. Checking the site loading speed
6. Checking the presence of partial and full copies of the site (duplicates)
7. Checking the CNC setting
8. Checking the correctness of the layout and HTML code for errors
9. Checking the correctness of level 1 headings (<H1>)
10. Checking the use of header tags in design elements
11. Checking the site for broken links
12. 404 error handling
13. External links
14. Assessment of site completion
15. Check for duplicate titles and meta tags
16. Checking the presence of the company in Yandex.Directory and Google My Business
17. "Bread crumbs" navigation (return path through the site)
18. Availability of image attributes on the site
19. Availability of a mobile version of the site
20. File favicon.ico
21. Sessions
22. Micromarking

External optimization
Recommended works on the site

Technical audit (Internal optimization)

Short result

949%

Number of transitions

1 year

The number of refusals has decreased

1 year

350%

Orders have increased

1 year

They worked on the project

Photo by Dmitry, CEO of Potrbi Lyudi company, Kyiv

Dmytro

SEO specialist

Responsibility, broad outlook, marketing vision and many more qualities that can be said about Dmytro. A unique tandem is the quality and speed with which Dmytro performs his work.

Photo by Yevgeny, Targeting, People Needed company, Kyiv

Eugene

Targetologist

Project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.

Kristina

SMM-Designer

Krystyna is responsible for the visual concept of the product, creative approach to the presentation of photo content. Her task is to help the customer formulate creative for the target audience and visually package it so that it is properly perceived.