top of page

Targeted advertising settings: Instagram, Facebook, TikTok, Linkedin, Threads

Targeted advertising

5968753 4.webp

"Standard" tariff
$300

Ideal if you only need a targetologist, without developing additional creatives

Gray theme launch +$100

  • 📄 Strategy in PDF + 5 audiences after product analysis
     

  • 📢 2 advertising campaigns (up to 5 ad groups in each)
     

  • 🎬 Video enhancement: subtitles, audio, voiceover (AI)
     

  • 🎨 No creative creation in the package
     

  • 👥 Advanced targeting: geo, age, interests, devices
     

  • 🤖 Autoresponders + lead uploads
     

  • 📊 Final report with campaign results

5968753 4.webp

Tariff
"Business"
$500

Ideal for launching, creating advertising creatives and professional audience segmentation

Gray theme launch +$100

  • 📄 Strategy in PDF + 5 audiences + customer base segmentation
     

  • 📢 3 advertising campaigns + Look-a-Like + audience upload
     

  • 🎬 2 videos with editing (AI, subtitles, voiceover)
     

  • 🎨 3 graphic creatives (design + copywriting)
     

  • 👥 A/B tests + checking intersections between audiences
     

  • 🤖 Autoresponders + funnel consultation
     

  • 📊 Advanced report with key metrics

5968753 4.webp

"Maximum" tariff $700

Full promotion cycle for companies working with competitive or "gray" topics, with AI and in-depth analytics

  • 📄 Strategy in PDF + in-depth analysis + microtargeting
     

  • 📢 3+ campaigns + remarketing + work with “gray” topics
     

  • 🎬 2 video creatives from scratch (plot, editing, voiceover, subtitles)
     

  • 🎨 Full creative support: graphics 4+ videos 2 + text + scripts
     

  • 👥 Layers, additional accounts, deep audience segmentation
     

  • 🤖 Autoresponders + analytics in an online spreadsheet + invisible text
     

  • 📊 Report with conclusions, analytics and next strategy

Order a consultation

  • youtube
  • linkedin
  • Vector-5
  • Vector-2
  • Vector-1
  • Vector
  • Vector-3

Working hours in Kyiv:

Mon-Fri 10:00 - 18:00
Sat-Sun days off

Choose a convenient way to communicate

Answers to constant questions

Social Media Targeting: Instagram, Facebook, TikTok, LinkedIn

Performance targeting turns impressions into qualified leads and sales by aligning data, creatives and funnel strategy. Audiences are layered by interests, behaviors, intent signals and life events; add retargeting of engagers and site visitors, plus look-alikes from leads/buyers and CRM lists. Creatives match the goal—video, carousels, banners, collections, Story/Reel ads, and instant lead forms that sync to CRM. End-to-end analytics connects UTMs, pixel events, offline conversions and call tracking so decisions are made on CPL/CAC and ROMI—not vanity metrics. Structured A/B tests and frequency control surface winning “offer × creative × audience” pairs you can scale predictably.

Strategy Under One Roof: Segments, Hypotheses, Media Plan & Goals

We begin with a diagnostic: demand analysis, competitor mapping, creative trends and account history per network. Then we define ICP/personas, trigger/objection maps and primary conversions (lead, call, purchase, messenger). The media plan allocates budgets across the funnel, sets split structure, frequency caps and target CPL/CAC. Instagram/Facebook get Reels/Stories Ads and Lead Ads; TikTok runs Spark Ads and Top-of-feed; LinkedIn activates Lead Gen Forms and Message Ads by job title/industry. Each hypothesis has a success metric, deadline and next step—scale, re-offer or pause. We reserve 10–20% of spend for experiments while 80–90% backs proven pairings.

Creatives That Convert: Video, Carousels, Offers & Messaging

Creatives are built for the funnel stage. Video with a 1–3s hook, tight pacing, subtitles and thumbnail tests wins cold reach. Carousels follow “problem → solution → proof → CTA” to drive saves, shares and comparison. Offers follow intent: lead magnet (checklist/quiz) for TOF, demo/calculator for MOF, bonus/guarantee for BOF. Messaging adapts to each platform: TikTok favors short hook lines and vertical storytelling; Instagram values visual punch and UGC; Facebook rewards numeric case studies and reviews; LinkedIn needs expert authority and industry insights. For rapid A/B splits, we prepare variations of teaser, visual, length and CTA.

Setup & Optimization: Targeting, Retargeting, Look-alikes, Frequency

Campaigns ship in blocks: cold interest/behavior layers, engager retargeting (video views, saves, clicks), site retargeting (product/cart), and look-alikes seeded from leads/buyers—with mutual exclusions to prevent overlap. A clean “campaign → ad set → creative → placement” structure keeps reporting clear. Frequency is managed dynamically to avoid creative fatigue (watch CTR drop/CPC rise). Negative audiences and excluded placements protect budget. Optimization routine: 72–96 hours of learning, then decisions by CPA/CTR/CR; scale winners stepwise, pause or redesign weak sets. In parallel, landing pages and lead flows are tested to lift conversion without raising bids.

Analytics & KPIs: ER/CTR/CPC, CPL/CAC, ROAS/ROMI, Attribution

We measure the entire funnel. Upper: Reach, Frequency, ER by format, video retention/completions. Mid: Story/Post CTR, sessions, micro-conversions (button clicks, offer views, add-to-cart). Lower: CPL/CAC by source/creative, ROAS/ROMI, retargeting share of conversions and each network’s contribution. End-to-end analytics ties UTMs, pixel events, CRM conversions and call tracking to attribute outcomes—not likes. Dashboards at “campaign → ad set → creative → placement” expose cheap leads vs. expensive touches, ICE scoring ranks hypotheses, and frequency controls prevent audience burn-out. Weekly reports cover movements and actions; monthly retros lock in scale plans and refresh the creative matrix.

7-Step Launch: Brief, Access, Audit, Plan, Creatives, Launch, Scale

Onboarding is fast:
1) short brief with goals and constraints,
2) ad account/analytics/CRM access,
3) express audit and hypothesis map,
4) media plan, KPIs and testing roadmap,
5) production of video/carousels/banners and copy,
6) campaign launch with first splits,
7) optimization and scaling of winning pairs.

The team includes a strategist/SMM manager, designer, copywriter, paid specialist and analyst. SLA defines response speed, creative refresh cadence and reporting. Submit a request—get a free targeting audit, the right package for your goals, and campaigns launched with predictable CPL/CAC and healthy ROMI.

bottom of page