Targeting and lead generation: the portfolio and approach of the agency "Necessary People"
Portfolio Targeting and Lead Generation on Instagram and Facebook
Why targeted advertising is beneficial for your business
Social media targeting is one of the fastest ways to get leads and sales with a minimal budget. With precise targeting by age, location, interests, and behavior, we show ads to exactly those people who are ready to engage with your brand. Our portfolio includes examples of how targeted advertising has increased brand awareness, increased leads, and improved financial performance, even in competitive niches.
Our approach to targeting and lead generation
We build a full work cycle — from strategy to reporting:
Niche and target audience analysis. We study the product, competitors, audience; we create customer portraits.
Campaign strategy. We select platforms (Facebook/Instagram, TikTok, LinkedIn), determine KPIs: CPL/CPA, ROAS.
Creatives and messages. We develop static and video creatives, adapt offers to target audience segments.
Media plan and budget. We distribute investments between tests, scaling, and retargeting.
Launch and optimization. We test hypotheses (A/B), manage bids, clean traffic, and expand key-audience connections.
Application funnel. We customize lead generation forms, chatbots, CRM integration, and end-to-end analytics.
Reporting. Weekly/monthly reports with transparent metrics: impressions, CTR, CPL, conversions, revenue.
Tools we use
Lead generation: native Lead Forms, LP with quick forms, quiz landing pages.
Retargeting: returning site/profile visitors, dynamic ads.
Look-alike audiences: scaling to users similar to your buyers.
Content formats: stories/reels, carousels, collections; promo posts and UGC.
Activities: contests, events, promo codes, scarcity and urgency triggers.
Advantages of cooperation with "Necessary People People"
Rational budget: focus on segments that give the lowest CPL.
Quick start: first tests within a few days after agreeing on the brief.
Transparent efficiency: analytics from click to payment, clear dashboards.
Creativity + data: we combine strong creatives with data-driven optimization.
Scaling: when there is a "winning" combination of audience + offer + creative, we safely increase the budget.
What you will get
a stable flow of leads from social networks;
increasing brand awareness in relevant segments;
an optimized funnel from first touch to application/sale;
regular reports with scaling recommendations.
Order targeted advertising
Ready to show your brand to those who are most interested in buying. Contact us - we will prepare a targeting and lead generation strategy for your goals, budget and niche. "Necessary People" turns advertising into measurable results.