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Case: targeted advertising for a dental clinic

Facebook Messenger correspondence
dental clinic
 

Indicator, portfolio of the team Need People

Progress

Project

1

Dentistry in the city of Lviv, Ukraine. A full range of dental services for both adults and children.

2

Advertising purpose

"Messenger Correspondence" - Get leads using Facebook direct mail.

A person who is interested in your advertising offer clicks on the interaction button and gets into a live chat with your account.
In Facebook it is messenger.
Where the person is immediately sent a welcome message from your company and a clarifying question. This can be a clarification or an immediate bonus for the started correspondence.

Plus, you can lay out different options for questions and answers that the client can ask, for example:

  • Customer "What payment and shipping options do you have?"

  • Auto-reply "There is delivery through: Ukrposhta, Nova poshta... to send, please specify your phone number, IFO, city, post office number. There are the following payment options... etc."

You can set any auto answer to get an instant answer (not even a contact later)

Budget

3

In the first month, $100 was spent for the test.
Then the advertising budget was $600 per month.
Advertising is done in the city of Lviv and the nearest solvent suburban villages.
The average price for an initiated conversation on Instagram or Facebook is $1.35

4

Settings

Over 6 different audiences and 29 interests were used.
The time frame for the launch of the advertising company was 410 hours, during this time there were 15 creatives for 3 companies, a check for compliance with Facebook rules and a full launch of the company.

What were the objectives of the dentistry advertising campaign?

Our task was to develop a promotion strategy for a dental clinic that would allow:

  • increase the number of appointments;

  • attract new patients to the clinic;

  • increase trust in the brand as a modern medical institution;

  • reduce the cost of a lead through effective targeting.

Target audience: adult patients aged 20–55, parents with children, people interested in dental treatment, aesthetic dentistry, and prevention.

How we set up an advertising strategy for Dental Clinic

To achieve results, we used a comprehensive approach — from technical settings to creating creatives that inspire trust among patients.
 

Technical training and analytics

  • Meta Pixel is connected to track records and applications.

  • End-to-end analytics are set up to monitor campaign performance.
     

Creatives and advertising messages that work

  • Banners and videos have been created that focus on dental health, painless treatment, and modern equipment.

  • Offers used: "Dentist consultation - free", "20% discount on the first visit", "Implantation with a quality guarantee".

  • The visuals were executed in a professional style, emphasizing the reliability of the clinic.
     

Audience segmentation and targeting settings

  • Main target audience: men and women aged 20–55 within a radius of 10–15 km from the clinic.

  • Additional segments: young families with children, people interested in aesthetic procedures.

  • Look-alike audiences based on clinic clients were used.

  • Retargeting has been launched for those who visited the site and left a request, but did not sign up.

Beauty salon advertising campaign results

  • 200+ consultation requests within the first month.

  • The CTR of the best creatives is 4.8%.

  • The average cost of a lead is from $1.4.

  • More than 30% of patients have become regular clients of the clinic.

  • Increased brand awareness on social media by 60%.

Which tools gave the best results?

  • Video reviews of procedures in a "before and after" format.

  • Banners with an emphasis on promotional offers.

  • Retargeting for users who postponed registration.

Recommendations for further growth of Dental Clinic

  • To scale your results, we recommend:

  • launch Instagram Reels with patient testimonials;

  • test Google Ads for local promotion of the clinic;

  • add an online recording via a chatbot in Messenger or Telegram.

Conclusions

  • The Beauty Salon case proved that well-designed targeted advertising can ensure a stable flow of customers, increase brand awareness, and form a base of regular visitors.
     

  • Thanks to the work of the "Necessary People" team, the beauty salon received measurable results - more applications, new clients, and increased profits.

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