Hallde is the official representative of Swedish vegetable cutters in Ukraine
The goal of the advertising campaign
The main goal of the advertising strategy was to attract customers to purchase professional vegetable cutters for commercial use in the HoReCa sector. The target audience is restaurant owners, chefs, managers of hotels, catering companies, and food service establishments.
Objective: to increase the number of leads, increase equipment sales, and build trust in the brand as a premium quality manufacturer.
Actions implemented by the "Necessary People People" team
1. Launching lead generation campaigns
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Targeted campaigns on Facebook and Instagram are set up.
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Various advertising formats were used: Feed, Stories, Messenger.
2. Creative development
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4 videos: model reviews, demonstration of cutting speed, operation under load without loss of power.
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8 photo creatives with an emphasis on key advantages: Swedish quality, performance, warranty.
3. Working with leads
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Automatic upload of applications for the manager has been configured.
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Daily monitoring of results and optimization of placements were conducted.
4. Audience segmentation
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Main segments: "restaurant owners", "HoReCa", "commercial kitchen".
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Additional segments: hotels, catering companies, corporate canteens.
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Look-alike audiences are formed based on previously received leads and interactions with content.
Advertising campaign results
300+ leads for an advertising budget of 450 euros.
17 confirmed sales in 30 days.
Average CTR is 4.1%.
Application fee: from 1.5 euros.
The conversion rate from lead to sale exceeded 5%.
Thanks to the right strategy, advertising paid for itself in the first month of launch.
Targeting strategy and planning
We focused not on the emotional component, but on the business benefit:
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time saving;
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power and reliability of equipment;
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quick return on investment.
The creatives emphasized rational advantages, which was crucial for managers of establishments in the HoReCa segment.
Tips for further improving results
We created narrow audiences by position and business interests: "restaurant owner", "HoReCa", "food business", "commercial kitchen". There were separate segments by type of establishment - hotels, catering, dining rooms. Look-alike audiences were built based on interactions and leads. Visuals focused not on emotions, but on benefits - time, capacity, payback.
Tip for improving results:
This case proved that even with a relatively small budget, you can get stable results in B2B promotion. Thanks to the correct segmentation, high-quality creatives and campaign optimization, Swedish vegetable cutters successfully took their place in the HoReCa market in Ukraine.
Competent targeting allowed not only to increase sales, but also to build trust in the brand among a professional audience.
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
Targeted advertising for Swedish vegetable cutters Hallde
Targeted advertising of Swedish vegetable slicers Hallde became a key channel for attracting B2B customers in the niche of professional equipment for HoReCa. The task was not just to show the brand on social networks, but to receive stable leads from restaurant owners, chefs, managers of catering units and catering companies. The strategy was built around business benefits: saving time for the kitchen team, stable quality of cutting, productivity under load and quick return on investment. Targeted advertising of Hallde was launched on Instagram and Facebook with optimization for receiving applications, using clear offers, thoughtful creatives and automated lead processing. As a result, advertising of Swedish vegetable slicers turned from “just impressions” into a managed sales channel, where every hryvnia spent works for specific contacts and real deals with professional equipment.
HoReCa Niche and Targeting Goals for Professional Vegetable Cutters
Professional Swedish vegetable cutters Hallde are not aimed at the retail buyer, but at the HoReCa business segment: restaurants, cafes, hotels, catering, corporate canteens. Such customers are used to calculating the payback of equipment, comparing brands and demanding reliable service. Classic B2B tools do not always allow you to quickly reach people who actually make decisions about purchasing equipment. That is why targeted advertising of Swedish vegetable cutters Hallde in social networks was considered a way to specifically reach owners and managers of establishments, strengthen the brand's expertise and emphasize the status of an official representative. The key goals were to increase the number of applications from HoReCa, increase sales of professional vegetable cutters and build trust in Hallde as a solution for a kitchen that works under constant load.
Challenges of B2B targeting in the professional kitchen equipment segment
B2B targeting in the field of professional kitchen equipment has its own special difficulties. The target audience rarely reacts impulsively: the investment in a Swedish vegetable cutter is discussed with the chef, technologist, business owner, and commercial conditions and service are compared. If the target falls into a wide culinary audience, and not in HoReCa, the budget is quickly spent on clicks from people who simply love to cook, but do not buy equipment for establishments. Therefore, targeted advertising of Hallde Swedish vegetable cutters required a clear cut-off of non-target interests and a focus on positions and roles in the business. An additional challenge is the high price of the equipment: in each creative it was necessary to immediately explain why the investment is justified in terms of productivity, labor savings, and reduced manual processing of vegetables.
Facebook and Instagram campaign strategy for B2B lead generation
The strategy focused on lead generation campaigns on Facebook and Instagram using feed placements, stories, and application forms. For targeted advertising of Swedish vegetable cutters Hallde, several audience groups were set up: interests of the restaurant business, HoReCa, commercial kitchen, chefs, managers of establishments, separate segments for hotels and catering. Additionally, audiences similar to existing customers were tested to scale the highest quality traffic. In each group, their own creatives and texts were launched, tracking the cost-per-lead indicator and the level of engagement. Weak links were turned off, budgets were transferred to the most successful “audience plus creative” links. This approach made it possible to make Hallde’s targeted advertising manageable and transparent by results, rather than a blind experiment.
Creatives and reasoning: from Swedish quality to benefits for the kitchen
The main emphasis in the creatives was not on beautiful technology, but on business benefits. The videos showed how the Swedish Hallde vegetable slicer works under real kitchen workload, how it quickly processes vegetables without losing power and maintains the same quality of cutting. Banners and commercials emphasized Swedish reliability, service support, warranty and payback by saving staff time. The texts of targeted advertising for Swedish Hallde vegetable slicers contained specific theses: how many man-hours can be saved, how manual labor is reduced, how stable cutting affects serving and portion control. Such reasoning allowed us to speak to owners and managers in the language of business, and not just “kitchen appliance advertising”.
Hallde Targeted Advertising Results and Scalability
After launching and optimizing campaigns, targeted advertising for Swedish vegetable cutters Hallde demonstrated strong performance for the B2B segment. The number of applications from HoReCa establishments grew steadily, and the share of “warm” leads with real interest in purchasing was noticeably higher than in previous channels. The cost of a lead was kept at a comfortable level, while each new request had a high average check, which quickly paid off the advertising budget. Applications automatically entered CRM and messengers, where they were promptly processed by managers. The next step was to expand remarketing, launch additional video customer cases, and test offers with a free demo presentation. Thus, targeted advertising by Hallde turned into a long-term tool for scaling sales of professional vegetable cutters.