Portfolio, Swedish vegetable cutter
Hallde is the official representative of Swedish vegetable cutters in Ukraine
Advertising purpose:
Attracting customers to purchase professional vegetable cutters for commercial use (HoReCa). Target audience: owners, chefs and managers of restaurants, hotels, catering companies, and food service establishments.
What was done by the team:
– Launched lead generation campaigns via Facebook and Instagram
– 4 video creatives were developed (model overview, speed demonstration, operation without loss of power)
– 8 photo creatives were created with an emphasis on the advantages: Swedish quality, productivity, warranty
– Configured to upload leads for processing by the manager
– Placement optimization and audience testing were carried out
Result of work:
– 300+ leads for an advertising budget of 450 euros
– 17 confirmed sales in 30 days
– Average CTR — 4.1%, application cost — from 1.5 euros
– High conversion rate from lead to sale — over 5%
Settings:
– Geo: Ukraine
– Language: Ukrainian
– Placements: Facebook and Instagram Feed, Stories, Messenger
– Campaign type: lead generation
– Budget: up to 700 euros/month
– Impression frequency: did not exceed 1.6
Targeting strategy and planning:
We created narrow audiences by position and business interests: "restaurant owner", "HoReCa", "food business", "commercial kitchen". There were separate segments by type of establishment - hotels, catering, dining rooms. Look-alike audiences were built based on interactions and leads. Visuals focused not on emotions, but on benefits - time, capacity, payback.
Tip for improving results:
We recommend enabling remarketing for those who watched the video or did not complete the application. You can also launch an offer in the form of “free equipment demonstration” or “video review with a client case” — this will speed up the decision-making process.