GUDVIN GmbH — international auto trading for B2B
The goal of the advertising campaign
Our team was tasked with helping a brand in the international auto trading sector enter new markets and generate a stable flow of B2B leads. The main goal:
generation of applications from car dealership owners and buyers in 25 countries;
brand promotion among business audiences via Instagram and Facebook;
lead collection via the website and Direct;
creating image content that builds trust in the company at the international level.
What our team has done
1. Technical preparation
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Advertising infrastructure with Meta Pixel connection for conversion tracking has been set up.
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Segmented campaigns were created taking into account languages, regions, and business interests.
2. Creatives and content
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8 creatives (videos, banners, carousels) were developed with an emphasis on the brand and company benefits.
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The Reels format was used, which allowed for quick reach.
3. Launching advertising campaigns
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Geography: 25 countries in Europe, the Middle East and Asia (including the UAE, Qatar, Turkey, India, Poland, France, Germany).
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Audiences: car dealership owners, business pages, wholesale purchases, "cars from Europe" segment.
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Campaigns are divided by language: English, Arabic, French.
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The frequency of impressions is no more than 1.7 in each region to avoid oversaturation.
4. Lead generation and optimization
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Lead generation and traffic campaigns have been launched.
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Look-alike audiences based on site visitors were used.
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Retargeting was carried out on those who watched the video or interacted with the brand.
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Constant monitoring, A/B testing, and scaling of effective communications.
Advertising campaign results
1000+ applications per month via the website and Instagram Direct.
The CTR of the best ads is 4.2%.
Average cost of a lead: 0.8 – 1.6 USD.
The videos on Reels have received over 700,000 views.
The brand has consistently appeared in recommendations in the B2B autotrading segment.
Strategy and planning
The first stage was testing the English-speaking segment with an audience of car dealerships and distributors. Hybrid creatives (video + offer on the banner) and an emphasis on direct communication in Direct worked best.
We also emphasized the uniqueness of the brand through image content that built trust among the B2B audience.
Recommendations for improving results
For even greater conversion, we recommend:
integrate WhatsApp Business API or instant chat in Direct;
launch videos with real customer cases, which increases trust among international partners.
Conclusions
International targeting for the auto business has proven its effectiveness: competent segmentation, high-quality creatives, and constant optimization allowed us to obtain a high number of leads with a minimum application price.
This case shows that even in complex B2B niches, it is possible to achieve stable results if you set up the promotion strategy correctly.
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
Targeted advertising for car selection service
Targeted advertising for a car selection service from abroad turns a social media page into a full-fledged sales channel, not just a showcase with photos of cars. Customers dream of cars from Europe or the USA, but they are afraid of scammers, hidden payments, broken cars and delivery delays. The task was to set up targeted advertising for a car selection service so that the feed would not contain an abstract picture, but a specific and understandable offer: search, inspection, bidding, logistics, customs clearance and registration with the support of one manager. Campaigns on Instagram and Facebook were built around simple messages and real cases, showing the car's path from auction to handing over the keys. As a result, targeted advertising for an international car service began to bring people with a real intention to buy a car, and not just "get a price" or ask a few general questions.
The niche of international car selection and initial conditions of the project
The international car selection market is very saturated: dozens of companies promise “a car from the EU without overpayments” or “the perfect car from the USA”. For the client, the difference between them is almost invisible, but there are enough fears: hidden defects, twisted mileage, additional costs “on the road”, delays in delivery. At the start, targeted advertising of the car selection service was practically not used, the main sources of appeals were recommendations, occasional search traffic and contextual advertising. Pages in social networks existed, but they worked mainly as an image channel. The task was to build a system where a person interested in a car from Europe or the USA sees in the feed a clear structured offer with transparent stages of cooperation, approximate budgets and a clear format of communication with the manager.
Targeting challenges for car selection services from Europe and the USA
Promoting car selection services from Europe and the USA through targeting has several serious challenges. The audience is very diverse: from customers with a limited budget to those considering premium models. The level of trust in the market as a whole is low, because stories about “drowned” cars, expensive repairs, and “surprises” after customs clearance are familiar to almost everyone. If targeted advertising for a car selection service shows only beautiful photos and general promises, it quickly turns into a stream of cold leads. Therefore, special attention was paid to audience segmentation, hypotheses about budget and motivation, as well as working with objections simply in the ad texts. A separate task was to cut off users who only want to “find out the price” but do not plan to buy a car in the near future.
Advertising campaign strategy for generating leads for car selection
The strategy focused on lead campaigns and messages on Instagram and Facebook. For targeted advertising of the car selection service, several audience groups were created: users interested in automotive topics, subscribers of car profiles from the USA and Europe, visitors to auctions and marketplaces, as well as look-alike audiences based on the customer base. Separate creatives were prepared for each segment: for rational buyers - an emphasis on savings compared to the local market, a transparent transaction scheme and a fixed budget; for a more emotional part of the audience - stories of real customers with "before/after" photos, the amount of savings and real delivery times. The budget was distributed in such a way as to quickly collect statistics, turn off expensive connections and strengthen campaigns with the best lead value and conversion into a dialogue with a manager.
Creatives, warm-up funnel and working with customer objections
The creatives and a well-thought-out warm-up funnel provided a strong result. The ads showed not only beautiful photos of the car, but also the entire journey: screenshots from the auction, history check, photos at the port, delivery, customs clearance and handing over the car to the client. The texts of the targeted advertising of the car selection service immediately answered typical questions: who checks the car, how the budget is fixed, what are the guarantees, what is included in the support, at what stages the client makes a payment. Part of the traffic led to a short landing page with a calculator and an application form, the other to Direct or Messenger, where the manager asked a few clarifying questions and translated the interest into a specific selection request. This approach allowed us to build trust even before the first call and improve the quality of each lead received.
Targeted advertising results and next steps for a car service
After several cycles of optimization, targeted advertising of the car selection service achieved stable indicators in terms of price and quality of applications. The number of leads from people who are ready to consider buying a car from Europe or the USA in the coming month has increased, and the share of "empty" applications has significantly decreased. The regular flow of applications allowed us to evenly load managers, plan participation in auctions and predict the number of deals. Social networks ceased to be just a showcase and became a logical continuation of advertising: stories with issued cars, customer reviews, analysis of typical questions. The next steps were to scale targeting to new regions, launch video reviews, expand segmentation by car budget and test additional offers to even more accurately hit the audience's request and increase the effectiveness of campaigns.