Service for selling bots and social media activities
The goal of the advertising campaign
The task was to attract new customers to purchase services to boost activity on social networks: followers, likes, views, comments, and other indicators.
The main target audience is bloggers, marketers, business page administrators, and company owners who want to quickly increase the visibility of their account on 9+ social networks: Instagram, Facebook, TikTok, Twitter, LinkedIn, and others.
What was done by the "Necessary People" team
1. Technical training
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A landing page site with legal content has been created that redirects traffic to the main service.
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A secure tracking and moderation system has been set up.
2. Advertising campaigns
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Traffic + retargeting launched on Facebook and Instagram.
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Placements used: Feed, Stories, Facebook Mobile.
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The campaigns were run through multiple advertising accounts, which reduced the risk of blocking.
3. Creatives
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Banners and videos were created with secure delivery, without direct mention of "cheating".
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The visuals emphasized the benefits: rapid account growth, greater reach, and attracting a new audience.
4. Audiences
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Target audience segmentation by interests: “business promotion”, “Instagram marketing”, “social media promotion”.
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Retargeting was used for those who watched the video or interacted with the ad.
Advertising campaign results
200+ unique visitors daily on the main website.
150+ passes through the gasket with minimal losses.
8+ sales daily is a stable result in a "gray" niche.
CTR of ads — from 2.8%.
The campaigns successfully passed moderation without blocks.
Campaign settings
Geo: Ukraine, Moldova.
Advertising language: Ukrainian / Russian.
Budget: from $25/day.
Impression frequency: up to 1.7.
Formats: Reels, banners, video carousels.
Targeting strategy and planning
We started by testing English- and Russian-speaking segments, targeting business accounts and marketers.
The main traffic went through a layer that looked like a tool for SMM promotion. This allowed us to avoid blocking and ensure legal communication with users.
The combination of video + banner offer, as well as retargeting for video views, worked best.
Tips for improving results
To further improve efficiency, we recommend:
launch DCO formats with different offers;
connect a Telegram bot or chat on the landing page for faster collection of applications;
use customer cases in creatives to increase trust.
Conclusions
The case proved that even in a "gray" niche, it is possible to achieve stable sales and high efficiency of advertising campaigns. Thanks to competent targeting, safe layout and careful work with creatives, the brand received daily orders with minimal lead cost.
"Necessary People" specialize in promotion even in the most complex topics, ensuring results where others do not take risks.
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
Targeted advertising of sales bots
For most small and medium-sized businesses, a sales bot solves several problems at once: overloaded managers, lost applications in messengers, long answers to typical questions, night requests without a response. Targeted advertising of sales bots should show that this is not a complex IT project, but a ready-made tool that takes on the routine: making an appointment for a consultation, collecting contacts, booking, processing typical requests. Within the scope of the case, the audience was divided into segments: online schools, infobusiness, local studios, salons, e-commerce. For each group, a separate scenario was formulated: a bot as a booking manager, a bot as a “salesperson” in the catalog, a bot as an automatic support assistant. This approach helped targeted advertising to get into a specific business context, rather than talking in general phrases about digital transformation.
Sales bots as a tool for entrepreneurs
For most small and medium-sized businesses, a sales bot solves several problems at once: overloaded managers, lost applications in messengers, long answers to typical questions, night requests without a response. Targeted advertising of sales bots should show that this is not a complex IT project, but a ready-made tool that takes on the routine: making an appointment for a consultation, collecting contacts, booking, processing typical requests. Within the scope of the case, the audience was divided into segments: online schools, infobusiness, local studios, salons, e-commerce. For each group, a separate scenario was formulated: a bot as a booking manager, a bot as a “salesperson” in the catalog, a bot as an automatic support assistant. This approach helped targeted advertising to get into a specific business context, rather than talking in general phrases about digital transformation.
Challenges of bot promotion: complex product and low awareness
Selling bots through targeting has several inherent difficulties. First, many entrepreneurs do not understand the difference between a simple autoresponder and a full-fledged sales bot with funnels, payments, and analytics. Second, the level of trust in “magic solutions” for automation is low: the market is oversaturated with promises of quick results without specifics. If targeted advertising for sales bots shows only technical terms or screenshots from designers, most potential customers will simply scroll through the ad. Therefore, in this project, the primary task was to simplify the product: instead of talking about integrations and dialog logic, show how the bot closes real client requests. The cost and format of cooperation were separately worked out to remove the fear of “it will be expensive and long”, making the entry into working with the bot as predictable as possible.
Targeted advertising strategy for sales bots on social networks
The promotion strategy was built around campaigns for leads and messages on Instagram and Facebook. Separate audience groups were created for targeted advertising of sales bots: online store owners, page administrators, info products, local services such as salons, studios, and educational courses. Each audience received its own offer. For e-commerce, the emphasis was on the fact that the bot accepts orders at night and pulls data from the catalog. For educational projects, the emphasis was on automated delivery of materials and reminders. For local services, the bot showed the schedule, made appointments, and sent reminders. Campaigns were launched with different creatives, and based on the results of the first days, indicators of lead value, dialogue depth, and conversion into an application for the bot's implementation were analyzed.
Creatives, benefit language and demonstration of the bot's work in advertising
Creatives became a key factor in success. Instead of screens from designers and technical block diagrams, the ads showed a ready-made dialogue interface: how the bot greets, asks clarifying questions, suggests answer options, collects contacts, and transfers to payment or a manager. The text of targeted advertising for sales bots was built in the language of benefits: “the bot doesn’t get tired,” “responds in seconds,” “doesn’t forget to submit the application,” “works when the manager is sleeping.” Individual creatives demonstrated numbers: how many applications the bot collected per month, how much the workload on managers decreased, how the percentage of responses to cold calls increased. This approach helped shift the focus from “technology for technology’s sake” to a specific result that the business owner can count in money and time saved.
Targeted advertising results and the scaling potential of bots
After several waves of optimization, targeted advertising of sales bots has achieved stable indicators in terms of lead cost and quality of calls. Inbound messages have become much more entrepreneurs who already understand the basic value of the solution and ask specific questions about implementing it in their business. The share of "interesting, but not now" has decreased, but the number of requests for auditing the current funnel and developing a bot from scratch has increased. The campaigns have made it possible to form a pool of cases for different niches, which, in turn, facilitates the work of future advertising. Further, the development strategy involves scaling the most successful "audience plus offer" connections, launching separate funnels for specific industries, expanding the content part and using sales bots as a demonstration of their own automation capabilities in real time.