Case study: setting up targeted advertising for BeRocket.com

Setting up targeted advertising for the Berocket.com project

Input data

Tariff

Business

Indicator, portfolio of the Potrbiy Lyudi team, Kyiv, Ukraine

Subject

Service for purchasing plugins on WordPress

Link to Instagram:

BeRocket

Monthly budget:

from $500 to $1,300

About the client:

Berocket.com is an innovative service specializing in providing plugins for the WordPress platform. With its help, users can purchase both ready-made plugins and order individual development according to their unique needs.
They offer a wide range of plugins with different focuses, allowing website owners to improve the functionality of their WordPress sites.

Goal

1. Promotion of Unique Product Offers regarding the purpose of visiting the site, to purchase a plug-in.
2. Increasing coverage and attraction to positions about the company and invitations to cooperation.
3. Motivational posts to increase the company's image, for the purpose of attraction.

Results

1. Increase in the number of subscribers by 40-70% per month, with a budget of $500+
2. Involvement of the audience on Instagram/Facebook through the target, by 40-70% per month.
3. The number of targeted appeals has increased several times, the peak of appeals is over one hundred per month.

"Business" tariff - $500

Languages: Ukrainian, Russian. (Other languages +50%) Duplication of posts in Viber, Telegram or Twitter, + $15

- We configure Instagram in business format (name, description, design)
- Study of the goals and tasks of the project, analysis of competitors. - We are developing a content plan for the project.
- We select references for Video\Reels as needed.
- We develop design layouts for publications in your corporate style (up to 9 layouts)
- Creation of up to 16 publications according to the content of the plan per month.
- We design up to 8 story archives. - Video\Reels no more than 6 materials from 16 publications. - Stories, up to 20 pictures per month.
- Ability to duplicate posts on Facebook.
- 4 specialists in the team (Targetologist Ads, SMM-manager, Content-manager, SMM – Designer)

The second part of the tariff package
- Development of 6 design works per month for SMM tasks (Targeting, contests, promotions, greetings...)
- Setting up targeted advertising, 2 advertising companies (up to 3 ad groups per month)
- The possibility of holding 1 competition per month. Monthly report on work on the project.

In the course of advertising, creatives were used, both drawn by the designer and filmed by the customer and edited by us Video Reels, Stories.

Tariff package project

Short result

70%

Subscribers grew by

300%

Number of appeals

91%

Number of customers per month

The goal of the advertising campaign

The client is BeRocket.com, an international online service specializing in the development of WooCommerce plugins. The main goal of the campaign was to:

attract new users from the e-commerce segment;
increase the number of applications and plugin downloads;
promote the brand among the audience of developers and online store owners on Facebook and Instagram.

Actions implemented by the "Necessary People" team

1. Setting up advertising infrastructure

Meta Pixel is connected for conversion tracking.
Customizable goals: product view, add to cart, register, purchase.

2. Creating creatives

Developed videos and banner ads demonstrating the benefits of BeRocket plugins.
Offers in the style of “quick solution for your store”, “plugins for increasing sales” were used.

3. Audiences and segmentation

Main target audience: online store owners, e-commerce managers, web developers.
Interests: WooCommerce, WordPress, Shopify, e-commerce, online trading.
Used Look-alike audiences based on previous buyers.
Retargeting site visitors and those who added plugins to their cart but did not complete the purchase.

4. Launching advertising campaigns

Geo: USA, Canada, EU countries.
Advertising language: English.
Placements: Instagram Feed, Facebook Feed, Stories, Messenger.
Budget: $35/day with the ability to scale.

Advertising campaign results

The CTR of the best ads is 4.5%.
Conversion to registration — 12%.
The number of new users increased by 40% in the first month of operation.
The average cost of a lead decreased by 27% after optimizing campaigns.
The advertising worked stably without blocks and provided a profitable ROI.

Targeting strategy and planning

We started with broad e-commerce audiences and gradually narrowed them down to high-converting segments. What worked best was:

look-alike based on buyers;
retargeting visitors with “abandoned cart”;
video creatives demonstrating the ease of using plugins.

This approach allowed us to minimize the cost of acquisition and increase the effectiveness of ads.

Tips for further improving results

Add dynamic ads with specific plugins for personalization.
Use carousels with multiple products for different target audience segments.
Launch LinkedIn Ads campaigns to attract a B2B audience.

Conclusions

The BeRocket.com case proved that targeted advertising on Facebook and Instagram can provide high ROI in e-commerce if the infrastructure, audiences, and creatives are properly configured.

Thanks to our work, the client received a stable flow of applications and new users, and the BeRocket brand strengthened its position in the international market.

The project was developed by

Photo by Daria, SMM company Potrbiy Lyudi, Kyiv

Kristina

SMM-Designer

Krystyna is responsible for the visual concept of the product, creative approach to the presentation of photo content. Her task is to help the customer formulate creative ideas for the target audience and visually package it in a way that is properly perceived.

Photo by Yevgeny, Targeting, People Needed company, Kyiv

Eugene

Targetologist

He is the project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.

Denis

Manager

Denis is the voice of our company. He spends hours making sure our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.