A case for setting up targeted advertising for a salon in Poland
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Progress
Project
1
Beauty salon in Poland, promotion of beauty services in Poland, advertisement of beauty salon in Poland.
2
Purpose of advertising
Online registration for procedures via the registration website. The client chooses a procedure, a convenient time, and registers.
What the Needy People team has done
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Launch of turnkey advertising campaigns on Instagram and Facebook.
Setting up a Facebook Pixel on your site to collect and track traffic.
Using 4 different audiences and hypotheses.
Creation of 6 sets of creatives for targeting for each vacancy.
Check for compliance with Facebook rules and launch the campaign within 24 hours. Monitoring and optimization of the advertising campaign.
4
The result of the team's work We need people
The initial test budget was $126, it was launched for a cold audience based on interests.
The further advertising budget was increased to $450 - $700 per month.
The average price for writing in Direct is from $0.11 to $0.23.
Settings
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With proper planning, optimization of creatives and strategy, it is possible to optimize an advertising campaign and reduce the price per application by 25-50%. The team is currently working on this, introducing new advertising companies and optimizing existing ones.
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The project was developed by
Kristina
Krystyna is responsible for the visual concept of the product, creative approach to the presentation of photo content. Her task is to help the customer formulate creative for the target audience and visually package it so that it is properly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Denis
Denis is the voice of our company. He spends hours making sure our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.