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LinkedIn Portfolio

Check out our best projects on LinkedIn

Growexa

Growexa — AI platform for generating business plans (USA)

The product helps entrepreneurs and professionals quickly create a professional business plan using artificial intelligence.
The goal: to make LinkedIn the primary source of signups — through expert content that builds trust in the product.
 

What did you do:

• We designed the company's LinkedIn page from scratch
• Created a visual style: mockups, interfaces, AI graphics
• Prepared 125 publications (educational, product content)
• Launched advertising: traffic to the site + registrations
• A/B testing of formats and messages
• Continuous analytics and campaign optimization

Results:

• +30 followers (organically, from scratch)
• 416 registrations on the site
• 73,558 page views per month
• Transfer cost — from $0.39
• 125 publications during the advertising period

Audience and promotion:

• Entrepreneurs, SaaS users, startups, financial consultants
• Geo: USA, Canada, UK
• Content = advertising: mockup presentations, videos with a focus on practicality
• Goal: direct conversions and registrations

Conclusion:

Even B2B products can scale effectively through social media. In the case of Growexa, we created a stable traffic channel with LinkedIn that not only generates reach, but also leads users with high purchase potential.

NuevoDesign.webp

Nuevo Design — LinkedIn promotion of an exhibition stand construction company (Dubai)

Nuevo Design is a Dubai-based company that designs and builds turnkey exhibition stands. The main focus is on modern solutions for businesses that want to stand out at international exhibitions.
Task: to make LinkedIn the main channel for attracting B2B clients, to demonstrate expertise and conversion of solutions. The main goal is to receive project applications from foreign companies.
 

What did you do:

  • Developed a visual style and publishing strategy

  • Created 225+ posts and videos with cases, projects, 3D models

  • We created a profile for sales: cover, description, CTA,

  • We launched advertising for lead forms and traffic in Direct

  • Implemented analytics and scaling of the most effective content

Results:

  • +2,100 followers

  • +207 requests in Direct

  • 74+ leads monthly

  • The cost of the lead is from $1.91

  • 361,255 unique page views

Audience and promotion:

  • Business owners, marketing managers

  • Geo: Dubai, UAE, Saudi Arabia, Qatar

  • Formats: 3D designs, stand assembly videos

  • Content + advertising = direct customer engagement

Conclusion:
LinkedIn is a powerful channel for selling B2B services. In this case, we turned a company profile into a stable source of leads from an international audience.

RedRoof.webp

Red Roof Management — professional real estate management (Ukraine)

Goal: to build trust among developers, business center owners, and B2B clients. The main task is to attract traffic to the site and receive applications for management services.
 

What did you do:
◦ Designing a company page on LinkedIn
◦ 100+ publications created: expertise, analytics, cases
◦ Design in corporate style
◦ Launching advertising on the site + traffic to posts
◦ A/B testing of bids and audiences
◦ Continuous analytics and optimization for applications

Results:
◦ +41 followers organically
◦ 926 site visits
◦ 79 service requests
◦ Cost per click — from $0.54
◦ 35,411 content views

Audience and targeting:
◦ Developers, business center owners, office managers
◦ Geo: Kyiv, Lviv, Odesa, Dnipro
◦ Formats: posts, banners, native advertising
◦ Purpose — application for management services
◦ Impression rate — up to 1.7 per user

Conclusion:
LinkedIn works great for B2B promotion — especially in the real estate segment. Content that demonstrates expertise attracts a quality audience and generates applications. For scaling — we recommend connecting lead forms or CRM + retargeting to readers.

LinkedIn Portfolio

This LinkedIn portfolio highlights B2B campaigns built around Lead Gen Forms, ABM programs, and conversational formats like InMail and Conversation Ads. Each example follows a simple chain—creative → targeting → CRM analytics—so reach and engagement convert into MQL and SQL with predictable CPL and controlled CAC. The mix covers Sponsored Content, Document Ads with value offers, and retargeting that accelerates qualified meetings without wasting budget.

Lead Gen Forms: speed to lead and cleaner data

Native Lead Gen Forms reduce friction by pre-filling fields from user profiles while extra questions filter out low-intent contacts. The outcome is higher completion rates, steadier CPL, and better phone/email quality versus external landings. One value proposition, one button, and two to four required questions tend to perform best.

 

Segmented campaigns by persona—CEOs, Sales leaders, Marketing/RevOps—shift tone and offer. Executives respond to ROI, risk mitigation, and compliance; practitioners prefer checklists, frameworks, and implementation guides. Warm audiences from site visits and page engagement lift form conversion and add SQL without heavy budget pressure.

 

Need a ready pattern for Lead Gen? A lightweight form schema, notification logic, and CRM field map can be provided as a launch kit.

Conversation Ads & InMail: dialogue over display

Conversation Ads turn an ad into a selectable dialogue—“Get a demo,” “Download guide,” “Ask a question.” This lowers first-contact tension and captures warmer MQL that move quickly to discovery calls. InMail functions like a targeted message: a clear subject line, one insight, proof of expertise with client logos or certifications, and a single CTA.

 

Results improve when campaigns split by seniority and function, and when subject lines rotate every 7–10 days. Destination alignment matters: meeting calendar for high-intent leads, mini-landing with proof blocks for evaluation, or Lead Gen Form for faster capture. Pairing Sponsored Content for awareness with InMail for invitation often delivers the cleanest pipeline impact.

ABM on LinkedIn: account lists, personas, intent signals

Account-based programs start with target company lists and decision maps that include initiators, economic buyers, and technical validators. Matched Audiences connects CRM accounts, while video views and key-page visits feed retargeting to warm buying committees. Document Ads featuring business cases or ROI calculators answer rational objections and accelerate consensus.

 

Content supports intent signals with architecture explainers, implementation checklists, and A-vs-B comparison pieces. KPIs move from contact-level to account-level: persona reach, touch frequency, MQA creation, SQL progression, and stage movement within the pipeline. Prioritization by ICP fit and intent-data tiers keeps ROMI within target bounds and focuses sales development time.

Analytics & integrations: Insights Tag, CRM, attribution

The Insights Tag enables view-through and conversion events, while Offline Conversions closes the loop for calls, emails, and meetings recorded in CRM. Consistent UTM standards, campaign naming, and funnel stage mapping (MQL → SQL → Opportunity) give a single source of truth for CPL, SQL Rate, and CAC. Source-of-truth validation inside CRM prevents channel disputes and clarifies pipeline ownership.

 

Multi-touch attribution reveals the combined contribution of Sponsored Content, InMail, and branded traffic, and assisted-conversion analysis shows the true role of remarketing. Dashboards bring CPM, CTR, CPL, SQL Rate, CAC, and ROMI together with quality signals like corporate domain share, seniority mix, and free-text intent cues from open fields. Change logs capture hypotheses, iterations, and week-over-week impact for cleaner decision making.

KPIs & launch process: from brief to scale

A solid start begins with a concise brief: pipeline goal, geo, ICP, personas, and the offer. An execution matrix maps formats—Sponsored Content, Document Ads, Lead Gen Forms, InMail/Conversation Ads—across funnel stages. Campaigns separate cold awareness from MQL conversion and SQL acceleration. Creative rotation runs weekly to sustain CTR and reduce CPL, while form experiments and InMail subject tests run in parallel sprints.

 

Benchmarks by phase keep expectations realistic. Testing aims for CTR ≥ 0.5–0.8% with CPL in niche ranges. Scaling protects SQL Rate as budgets rise. Stabilisation targets controlled CAC and positive ROMI on a quarterly horizon. Lead quality improves through precise Lead Gen fields, scoring rules, and an SLA between marketing and sales for first-response time.

 

A next step can include a prioritised 90-day ABM plan, example ad copy, a Document Ads offer library, and KPI forecasts by segment. Share the niche and territories to receive a focused roadmap and a measurement plan aligned to revenue.

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