TikTok Portfolio
Check out our best projects on TikTok
TikTok promotion of extreme driving school Apostoliuk School
Apostoliuk School is an extreme driving school that trains Ukrainian champions on the track. Training with drive, practice, and a professional team is suitable for both beginners and experienced drivers.
Task : Launch TikTok from scratch — content creation, brand awareness, and application attraction.
What did you do:
We created a style and strategy, shot dynamic videos (POV, reactions, races), edited them for TikTok algorithms. We designed a profile, launched advertising on the website and Direct, scaled the best videos, and regularly optimized the feed.
Result:
+651 subscribers, 329 applications, 230 students, 100,000+ views.
The cost of the request is from $1.91, the average CPL is 357 UAH.
Target:
youth 18–35 years old (Kyiv and the region), car enthusiasts. Used organic videos as creatives in advertising.
Conclusion:
TikTok has proven effective in promoting niche services. Apostoliuk School received not just views, but real applications and students.
TikTok promotion of the personal blog of the buyer ledidi_f
ledidi_f is a personal blog of a buyer who helps her followers order original branded goods from abroad. The content combines practicality, unboxings, emotions, and constant communication with the audience in Direct.
The goal: to make TikTok the main channel for customer acquisition — with live content that inspires trust and a desire to order. The main goal is to contact Direct and make sales.
What did you do:
We built a content strategy and style
We filmed videos (unboxings, life hacks, reviews, reactions)
Edited taking into account algorithms (titles, music, tempo)
We created a profile for sales (cap, CTA, link)
Advertising launched: traffic in Direct + retargeting
Regular analytics and scaling of the best videos
Results:
+5,577 followers
+1,317 Direct messages
100,000+ organic video views
The cost of the application is from $2.11
CPL — 293 UAH
Audience and promotion:
Women 20–35 years old, fashion, brands, shopping
Geotargeting — Ukraine
Content = advertising: no funnels, direct engagement
Conclusion:
TikTok is an ideal channel for personal brands if you build the right strategy.
TikTok promotion of the online board game store World.of.game
World.of.game is an online board game store with delivery across Poland. The focus is on fun and provocative games for couples and companies. The store has convenient logistics, payment, and a loyal audience that is actively looking for ideas for leisure.
The goal: to make TikTok a channel for attracting traffic and direct sales — without classic funnels.
What did you do:
We created a stylish, recognizable TikTok profile
We built a content strategy: TOP games, memes, reactions
We filmed videos with a focus on the game, emotions, and live performance.
Edited with hooks, subtitles, music
We created a profile for commerce (CTA, description, link)
Launched TikTok Ads → traffic to the site, to the cart
A/B creative testing, analytics, scaling
Results:
+1,431 subscribers
+319 orders through the website
75,000+ views
Cost of adding to cart — from $1.77
SRO (purchase price) — 301 UAH
Audience and promotion:
18–35 years old: couples, companies, desktop fans
Geo — Poland
Formats: TOP-5 games, intrigue, humor, reactions
Organic + advertising without reducing reach
Conclusion
TikTok is not just a platform for trends. In the case of World.of.game, it has become an effective tool for steadily selling niche products through short, emotional videos.
TikTok Portfolio
This TikTok portfolio collects real campaign work: native organic videos, In-Feed and Spark Ads, creator-led UGC, and lead-gen funnels. The focus is on the connection between creative, targeting, and analytics that turns attention into measurable conversions. Different industries—e-commerce, services, local businesses, and B2B—use tailored story structures that scale without losing clarity.
UGC Patterns: Hook, Demonstration, Proof
TikTok UGC thrives on authenticity and structure. A strong hook lands in the first 0–2 seconds—a problem, a question, or a counterintuitive claim. Next comes a real-life demo of the product or service, followed by a short proof point: testimonial, metric, or trust badge. Close with one clear call-to-action, not three.
Series-based production accelerates learning. For products, test angles like “how it works,” “before/after,” “versus,” and “hack.” For services, try “client journey,” “common mistakes,” and “case result.” It helps to maintain a small asset library: hook buckets, lower-thirds, subtitle presets, stickers, and safe music stems. A light brand guide with 2–3 type/colour combos keeps consistency during frequent posting.
Need scripts for a new niche? A concise creator brief plus a test table of 15–20 angles will get a first batch produced fast.
TikTok Ads: In-Feed, Spark, Lead Generation
Paid distribution splits into two modes: promoting your own creatives or running Spark Ads on native posts from a creator or brand account. Spark carries social validation—visible likes, comments, and saves—often lifting CTR and watch time. In-Feed is ideal for rapid split tests across hooks, durations, and edits.
Lead generation runs either through Instant Forms inside TikTok or via a site/landing with a pixel. Lead quality improves with offer clarity, required questions, and contact validation. For e-commerce, optimize toward Add to Cart or Purchase events; for services, toward Submit Form or Schedule. Mixing Spark and In-Feed balances scale with trust, keeping CPAs stable.
Looking for a media plan with budgets and KPI ranges? A quick strategy pass returns ad set structure, bidding guidance, and expected benchmarks.
Analytics: Pixel, Attribution, Events
Accurate TikTok Pixel setup underpins reliable optimisation. Cover the funnel with PageView, ViewContent, AddToCart, InitiateCheckout, SubmitForm, and Purchase. Server-side connections or conversion APIs reduce data loss and bring steadier signal quality. Trigger checks on control URLs prevent broken tracking.
Cross-check attribution with 1-, 7-, and 28-day windows against site analytics and CRM. To measure incrementality, run uplift tests or holdout groups. For local businesses, track phone clicks, map actions, and messenger opens as secondary goals to see true demand capture.
A streamlined dashboard unites CPM, CTR, CPC, CPA, and ROAS for fast decisions. Ask for a reporting template—metrics come pre-wired with notes on optimisation levers.
KPI & Optimisation: CPM, CTR, CPA, ROAS
Optimisation begins with the hook and first frame—they set CTR and downstream costs. Audience fit and form/checkout friction shape CPA. ROAS depends on the chain creative → offer → landing page → sales motion. Keep testing clean: one hypothesis per variant, with budget caps to avoid signal mixing.
Run a weekly creative cycle: test quickly, promote winners, re-edit underperformers, and scale proven pairs. Target in layers—broad interests, lookalikes from pixel events, and remarketing to viewers and cart adders. Control frequency to protect efficiency as budgets rise.
Stage KPIs by phase: testing with CTR ≥ 1.0–1.5% and niche-benchmarked CPA; scaling while maintaining ROAS; stabilising with predictable day/week ranges. Need vertical-specific thresholds? A short benchmark pack can be shared on request.
Launch Process: From Brief to Scale
Projects start with a brief covering goal, audience, offer, and constraints. A content matrix maps hooks, scripts, and testing order. Production runs in tight loops—shoot, edit, subtitles, preview, launch. On the ad side, campaigns are assembled with clear objectives, attribution windows, and pixel events.
QA checks video quality, subtitle legibility, link targets, page speed, and tracking accuracy. After the first 72 hours, pause to analyse: cut weak variants, reallocate budget, and refresh hooks. Scaling comes from duplicating ad sets, raising bids, enabling Spark on top UGC, and rolling out themed series.
A resilient TikTok portfolio sits on case studies with transparent metrics and lessons learned. Next step: a personalised plan with media mix, creative checklist, and roadmap. Share the niche and budget to receive a focused action plan.