Portfolio: SMM, Targeted Ads & SEO Case Studies

This portfolio showcases how UP-NP turns social and search into predictable growth. You’ll see how SMM management, targeted ads on Instagram and Facebook, and SEO promotion work together as one system. For every project we start with an audit, define hypotheses, build a content and ads plan, align tracking, and iterate. We focus on business outcomes—qualified reach, leads, sales, ROAS and LTV—while keeping brand voice, visuals and community experience consistent.

Our Method: Strategy → Content → Ads → SEO → Analytics

We begin with positioning, ICPs, and competitor mapping to clarify the promise and differentiation. Next we translate strategy into a four-week content calendar and a creative matrix: Reels for discovery, carousels for expertise, Stories for dialogue, UGC for social proof. Targeted ads on Meta extend what works organically, using audience intent and funnel stages to guide formats and offers. In parallel, SEO promotion builds steady demand: technical fixes, semantic mapping, landing pages with clear value, and internal linking. Measurement is designed up front with UTM rules, Conversion API, and dashboard templates, so each sprint has clean inputs and actionable insights.

SMM Management Results: Instagram & Facebook That Compound

Our SMM management approach blends content operations with community workflows. We keep posting cadence reliable, enforce tone-of-voice and brand safety, and answer comments/DMs fast to protect conversion. Each asset is built around a single message and a strong hook in the first seconds. We repurpose winning angles across formats to extend lifespan and reduce production cost. Engagement is treated as intent: saves, replies, and DM starts feed remarketing and inform the next topics. Over time the account becomes an engine—new audiences arrive through Reels, credibility grows through carousels and expert Q&A, and click-to-profile and click-to-site metrics trend upward.

Targeted Ads on Meta: Full-Funnel Architecture for ROI

We scale with a portfolio of campaigns that cover cold acquisition, mid-funnel education, and bottom-funnel conversion. Cold audiences use interests, behaviors and look-alikes; warm segments retarget video viewers, engagers and site visitors; e-commerce adds catalog retargeting. Formats match intent: vertical Reels for discovery, carousel for depth, click-to-DM for high-intent chats, lead forms for fast capture. Budgets run on ABO/CBO depending on volatility; bids use Lowest Cost or Cost Cap to stabilize CPA. Weekly we rotate creatives, cap frequency, exclude fatigue, and consolidate winners. Advantage+ placements and structured exclusions keep delivery efficient without sacrificing control.

SEO Promotion: Organic Visibility that Amplifies Performance

SEO promotion supports what audiences already like in social. We mine high-intent topics from comments, DMs and ad queries, then turn them into landing pages and blog clusters. Technical SEO ensures the site is fast, indexable and structured—schema markup, internal links, and concise FAQs reduce friction and increase relevance. Content aligns with search intent and brand language, so visitors recognize the same promise they saw on Instagram or Facebook. As rankings grow, brand search lifts and blended acquisition cost drops. We track the SEO-to-SMM feedback loop: which posts drive backlinks, which pages improve ad CTR, and which keywords unlock new creative angles.

Measurement & Collaboration: Clear KPIs, Clear Next Steps

Every case study is anchored in numbers: CTR, CPC, CPM, CPA, ROAS and LTV, plus profile clicks, DM starts and assisted conversions. Dashboards in Looker Studio consolidate Meta, site and CRM events for a single source of truth. Each sprint ends with a concise readout—what worked, what underperformed, what to test next—so budgets flow to the highest-impact levers. Onboarding takes five working days and delivers access setup, tracking checklist, a four-week content plan, ad account structure and response macros for community management. If you want SMM management, targeted ads and SEO promotion to operate as one growth system, this portfolio shows the playbook we’ll apply to your brand.