Case study on setting up targeted advertising for a travel agency
Хід роботи
Project
1
Sale of tours, premium tours, hotel reservations, bus tours, hot tours, group filling in Telegram.
2
The purpose of advertising
"Lead generation" — obtaining leads by filling out a return form on Instagram and Facebook.
What the Needy People team has done
3
First name, Last name, Phone number, Email, and so on.
Provide multiple choice answers, for example, choose one country out of 10 (Egypt, Turkey, Zanzibar, Maldives...).
Extensive answer (the client fills in the answer himself).
4
The result of the work of the Needed People team
In the first month, $60 was spent on the test.
Further, the lead generation budget was $350 per month. Advertising is done both in standard countries and in the premium segment.
The average price of a completed client application (contacts, country, budget from and to, number of people) is $2.01
To Turkey and Egypt $0.50
Settings
5
More than 8 different audiences and interests were used. The time frame for launching an advertising company is 72 hours, during which time 4 creatives for 4 countries and settings for 4 companies, a check for compliance with Facebook rules and a full launch of the company were made.
They worked on the project
Kristina
Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.
Eugene
Yevhen is the main engine of our team's creativity. He is a logical thinker and analytical mind, but at the same time he can always impress our clients with a unique approach to business.
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.