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Case study of setting up targeted advertising for blogger Daria Bayer

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Progress

Project

1

Promotion of a personal blog, warm-up of the course, sales funnel Checklist, collection of a potential database of students.

2

The purpose of advertising

Warming up the course from a blogger-seller, creating a sales funnel for pre-selling the course. Collecting active target audience for a free checklist for warming up training.

What was done by the Needed People team

3

Launch turnkey advertising campaigns on Instagram and Facebook.
Setting up ManyChat for automatic replies in Direct.
Using 5 different audiences and hypotheses.
Creating 4 sets of creatives for targeting each vacancy.
Checking for compliance with Facebook rules and launching the campaign within 24 hours. Monitoring and optimization of the advertising campaign.

4

The result of the work of the Needed People team

The initial test budget was $100, it was launched for the active audience of the blogger's page + the blogger's customer base (phone numbers) was added. The further advertising budget was increased to $350 per month.
The average price for writing in Direct is $0.12. After writing in Direct, people received a free checklist, and after 60 minutes they received an invitation to an online meeting with the blogger (where a pre-sale of training had already taken place).

Settings

5

After receiving online meeting invitations from 2,000+ requests, over 250 people attended the online meeting. The pre-sale of the course was successful, the average price per student was $11.3.

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They worked on the project

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Kristina

Krystyna is responsible for the visual concept of the product, creative approach to the presentation of photo content. Her task is to help the customer formulate creative for the target audience and visually package it so that it is properly perceived.

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Eugene

Yevhen is the main engine of our team's creativity. He is a logical thinker and analytical mind, but at the same time he can always impress our clients with a unique approach to business.

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Denis

Denis is the voice of our company. He spends hours making sure that our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.

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