Portfolio , sex shop promotion
SMM promotion of the sex shop Gkaif using targeting in the "gray" theme
About a brand and an SMM manager working with a delicate niche
Gkaif.com is an online store of intimate products that offers a modern approach to sexual health, pleasure, and freedom of choice. The online platform is aimed at an adult audience looking for high-quality, aesthetically presented, and anonymous service.
The client requested promotion on Instagram and Facebook, with advertising setup in a "gray" niche - through cloaking systems and an individual strategy for bypassing Meta moderation.
Goals achieved through SMM promotion and targeting
Increasing the number of followers and brand awareness
Increase orders via website and Instagram Direct
Launching and running advertising campaigns in a “gray” niche with cloaking
Creating content that balances aesthetics, provocation, and safety
Building trust and an active audience around an intimate brand
SMM and targeted advertising services implemented in the project
Instagram and Facebook management
Creating a content plan taking into account sensitive topics
Production of Reels, photo and video content
Writing texts that combine style, information, and "light eroticism"
Developing a creative strategy to avoid bans
Setting up Facebook Pixel on your website
Launching advertising through cloaking systems
Campaign optimization and scaling
Regular analytics, A/B tests, contests, and engagement through Stories
How we implemented gray niche targeting and avoided advertising bans
Separate storefronts and landing pages for cloaking were created
Geotargeting: Ukraine, Poland, EU countries
Behavioral audiences: users who interact with intimate topics
Look-alike audiences by saves, conversions, orders
Using sensitive phrases in creatives and videos, without trigger words
Interest targeting: sexology, relationships, gifts for couples, adult games
Promotion through Reels, Stories, banners, video reviews
Advertising budget: from 25,000 to 60,000 UAH per month (depending on traffic volume )
Results of smm promotion and targeted advertising for Gkaif
70% increase in subscribers in the first 2 months
Over 1,000,000 content exposures thanks to video advertising
Up to 800 applications and orders per month via the website and Direct
Creatives are moderated 9 out of 10 times — thanks to expertise in cloaking
Content is actively shared, saved, and sparks discussion
An active subscriber base has been built, who not only buy but also communicate
The team that worked on smm promotion and targeting for the sex shop
Evgeny is an SMM manager and strategist who built an approach to promotion in gray topics
Daria is a copywriter and content editor, responsible for texts, tone of voice and Reels.
Christina is a designer who created an erotic-aesthetic visual style.
Artem is a targeting expert with experience in gray niches and deep knowledge of cloaking.
Conclusion
Gkaif.com is an example of how even in a niche that is difficult to promote, you can build effective SMM promotion and launch targeted advertising on Instagram and Facebook. The main thing is experience, a competent strategy, and boldness in creativity.