Portfolio, lingerie brand promotion
About the brand and services of an SMM manager for a niche fashion project
About the brand and services of an SMM manager for a niche fashion project
DA.LU Underwear is a Ukrainian brand of handmade lingerie with its own production. The main emphasis is on premium quality, handwork and aesthetics. The brand creates lingerie that combines comfort, style and sensuality, targeting a conscious audience of women who value uniqueness and self-expression.
Our task was to comprehensively promote the brand on Instagram and Facebook, create an aesthetic image, and generate sales via Direct.
Goals achieved through SMM promotion of the Instagram account
Creating a visual style that conveys brand values
Attracting a new audience through organic and paid promotion
Increasing the number of orders through Instagram Direct
Promoting Reels as a primary outreach tool
Increasing brand awareness among women aged 20–45
SMM services and targeting implemented within the project
Maintaining Instagram and Facebook pages
Development of an author's content plan
Creating videos and photos for publications, Reels, Stories
Writing texts (in Ukrainian and Russian)
Development and implementation of a targeting strategy
Launching creative advertising with a focus on sales and awareness
Holding competitions and interactive activities
Analytics, reporting and A/B testing of advertising campaigns
Constant work on audience engagement through Reels and Stories
How we set up targeting and launched targeted advertising
Main audience: women aged 20–45 who are interested in fashion, lingerie, lifestyle, aesthetics
Geography: Ukraine, Poland, EU countries
Behavioral audiences: users who have interacted with your profile, visited your site, or saved your posts
Look-alike audiences by interactions
Retargeting those who left applications but did not complete the purchase
Ad formats: Reels, Stories, static banners, videos
Advertising budget: from 18,000 to 35,000 UAH per month
Results of SMM promotion and targeting of the DA.LU brand
65% increase in subscribers in 2 months
Reels reach reached 200,000+ views per video
Up to 500+ applications per month via Instagram Direct
Active interaction with content: saving, comments, reactions
Reducing the cost of the application through precise advertising customization
Growing brand awareness in the premium lingerie segment
The team that implemented SMM promotion and targeted advertising
Yevgeny — SMM manager and project strategist
Daria is a copywriter and content manager, created texts and Reels
Christina is a visual content designer responsible for the brand's aesthetics.
Artem is a targeting expert who set up advertising, retargeting, and analytics.
Conclusion
The DA.LU Underwear project is an example of how comprehensive SMM, targeting, and Instagram promotion services can help a niche brand reach a new level. Thanks to stylish visuals, a competent strategy, and targeting, we were able to not only form a community around the brand, but also significantly increase the volume of orders through social networks.