Portfolio, promotion Creative Europe Desk Ukraine
Comprehensive SMM promotion Creative Europe Desk Ukraine
About the client and the tasks performed by the SMM project manager
Creative Europe Desk Ukraine is the national representation of the European cultural program "Creative Europe" in Ukraine with the support of the Ministry of Culture. The organization promotes EU grant programs, organizes large-scale cultural events, and supports creative institutions.
The client contacted us with a request for comprehensive social media promotion, as well as event advertising via Facebook and Instagram.
Goals achieved during SMM promotion of the project's social networks
Increasing brand awareness and its activities
Promoting events on Facebook and Instagram
Attracting new participants and collecting applications for events
Growing reach and organic interest in content
Systematic work with visuals and texts under the guidance of an SMM manager
List of SMM and targeting services provided within the project
Maintaining Instagram and Facebook pages
Content strategy and visual content development
Promotion of Reels, Stories and Posts
Turnkey copywriting and content creation
Setting up targeted advertising on Instagram and Facebook
Results analytics and regular strategy optimization
Advertising strategy and targeting on Instagram and Facebook
To achieve maximum effect, we used:
Look-alike audiences, interests: culture, art, grants
Geotargeting by event regions
Behavioral targeting: interaction with content, videos, events
Advertising formats: banners, Reels, Stories with registration forms
The advertising budget ranged from 10,000 to 41,000 UAH per month, depending on the number of activities.
Results of SMM promotion and targeted advertising
1000+ applications per month for participation in events
500,000+ ad creative views per month
Subscriber growth from 4% per month
Increased brand engagement and trust
Social media content has become a key communication tool
The team that provided professional SMM and targeting services
Yevgeny — project curator, strategist and SMM manager
Daria — editor, copywriter, editor Reels
Christina is a designer who created a stylish visual
Artem — targeting expert, audience and analytics specialist
Conclusion
The Creative Europe Desk Ukraine project is an example of how comprehensive SMM promotion and targeted advertising on Instagram and Facebook help government institutions be modern, visible, and effective in communicating with their audience.
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SMM case: Creative Europe Desk Ukraine
The case demonstrates the promotion of Creative Europe Desk Ukraine on Instagram and Facebook with a clear focus on informing cultural communities, event registrations and grant applications. The strategy combines announcement Reels/Stories, static carousels with program requirements, Lead Ads for registrations and Click-to-Message for clarifications. Key KPIs: target audience reach, cost per registration (CPR), conversion to offline/online presence and growth in newsletter subscriptions.
Goals and KPIs: reach, CPR, attendance rate, mailing base
The measurement plan is built around four areas:
1) reaching relevant audiences (cultural managers, artists, NGOs, educational institutions);
2) the cost of confirmed registration (CPR) via Lead Ads or a form on the website;
3) attendance rate — the percentage of those present in relation to those registered;
4) growth of the mailing list and involvement in subsequent activities.
Additional quality signals: share of questionnaires with correctly filled fields, views of long guides, retention during broadcasts.
Optimization continues iteratively: creatives with high CTR are scaled in geo-clusters, audience intersections are removed with exclusions, and segments with low attendance are supplemented with reminders and messages in Messenger. Synchronization with the event calendar minimizes periods of "silence" and loss of interest.
Content and creatives: Reels/Stories, carousels with requirements, Q&A
Announcement Reels/Stories work to quickly convey value: program name, for whom, deadline, event format. Feed carousels structure complex conditions: slide 1 — benefit, 2 — who can apply, 3 — criteria, 4 — deadlines, 5 — checklist of documents. Retargeting creatives focus on FAQs: “what is co-founding”, “what is an acceptable budget”, “how to apply for a partnership”.
Videos with short comments from experts increase trust, and UGC from participating organizations shows real results of past projects. Accessibility is important: subtitles, contrasting fonts, bilingualism (ua/en) in key blocks. The content plan is tied to the recruitment stages: announcement → explanation → reminder → last call → post-event thanks and materials.
Audiences: cultural industries, education, NGOs, like-minded partnerships
The audience strategy combines broad interests (“creative industries”, “theater”, “museums”, “audiovisual”, “grants”, “NGOs”) with likes for “registration confirmed” and “visited” events. Separate segments are created for educational institutions, municipal institutions and cultural spaces in regional centers. Remarketing appeals to visitors to pages with program requirements and Reels viewers ≥50%.
The geography of coverage is adjusted for national/regional events. Excluding overlaps between campaigns keeps CPC/CPR stable and avoids internal competition in the auction. For partner events, a shared pixel or UTM scheme is used, allowing you to track the contribution of each channel.
Meta Funnel: Lead Ads, Click-to-Message, Sign-up, and Reminders
Lead Ads collect name, email, organization, city, and participation format (online/offline). Click-to-Message in Messenger/WhatsApp handles more complex requests through quick buttons: "Requirements", "Deadlines", "Consultation". A compact registration form with a minimum of fields and confirmation via email is used to link to the website/landing page.
A series of reminders reduces no-shows: a confirmation email, a Messenger message 24 hours and 1 hour before the start, a short SMS for offline locations with a map. After the event, materials, surveys, and an offer to subscribe to the newsletter for announcements of upcoming events and programs are automatically sent.
Analytics: Pixel + CAPI, Events, Attribution, and Data Quality
Scaling starts with creative winners: variants on first frames, captions, duration, and color setups. Budgets reallocate toward in-stock, high-margin SKUs to avoid heating demand for items near stockout. Frequency caps and fresh Reels/Stories cycles maintain efficiency as reach expands.
A practical growth plan adds lookalikes on Repeat Purchase, expands geo clusters with better logistics SLAs, and times seasonal promotions (warmer fabrics, gift bundles). Next step can include a media plan with budget splits, ready ad templates, a chat-service checklist, and a measurement sheet. Share target regions and monthly revenue goals—an action-oriented roadmap with KPI ranges for Instagram and Facebook follows.