Portfolio, promotion Creative Europe Desk Ukraine
Comprehensive SMM promotion Creative Europe Desk Ukraine
About the client and the tasks performed by the SMM project manager
Creative Europe Desk Ukraine is the national representation of the European cultural program "Creative Europe" in Ukraine with the support of the Ministry of Culture. The organization promotes EU grant programs, organizes large-scale cultural events, and supports creative institutions.
The client contacted us with a request for comprehensive social media promotion, as well as event advertising via Facebook and Instagram.
Goals achieved during SMM promotion of the project's social networks
Increasing brand awareness and its activities
Promoting events on Facebook and Instagram
Attracting new participants and collecting applications for events
Growing reach and organic interest in content
Systematic work with visuals and texts under the guidance of an SMM manager
List of SMM and targeting services provided within the project
Maintaining Instagram and Facebook pages
Content strategy and visual content development
Promotion of Reels, Stories and Posts
Turnkey copywriting and content creation
Setting up targeted advertising on Instagram and Facebook
Results analytics and regular strategy optimization
Advertising strategy and targeting on Instagram and Facebook
To achieve maximum effect, we used:
Look-alike audiences, interests: culture, art, grants
Geotargeting by event regions
Behavioral targeting: interaction with content, videos, events
Advertising formats: banners, Reels, Stories with registration forms
The advertising budget ranged from 10,000 to 41,000 UAH per month, depending on the number of activities.
Results of SMM promotion and targeted advertising
1000+ applications per month for participation in events
500,000+ ad creative views per month
Subscriber growth from 4% per month
Increased brand engagement and trust
Social media content has become a key communication tool
The team that provided professional SMM and targeting services
Yevgeny — project curator, strategist and SMM manager
Daria — editor, copywriter, editor Reels
Christina is a designer who created a stylish visual
Artem — targeting expert, audience and analytics specialist
Conclusion
The Creative Europe Desk Ukraine project is an example of how comprehensive SMM promotion and targeted advertising on Instagram and Facebook help government institutions be modern, visible, and effective in communicating with their audience.