Portfolio, chain of tattoo parlors
Comprehensive SMM promotion of the ColibriTattoo tattoo parlor chain in Canada
About the brand and SMM support of the network of profile accounts
ColibriTattoo is one of the largest tattoo chains in Canada with over 1,000 artists, its own tattoo school, and branches in 8 cities. Each salon has a separate Instagram page where they post the work of local tattoo artists, promotions, and session bookings.
Our team took on full management of SMM promotion for 7 accounts at once, as well as setting up advertising in Meta (Instagram + Facebook) for each of the cities. The promotion combines direct traffic to the site, applications in Direct, and building local awareness.
Goals achieved thanks to the services of an SMM manager and targeting
Follower growth in each of the local accounts
Stable flow of requests for sessions via Direct and website
Mass audience reach in 8 Canadian cities
Increasing brand awareness among a young audience
Building trust through systematic publication of works and videos
SMM and targeted advertising services that were implemented in the project
Managing 7 Instagram accounts and Facebook pages simultaneously
Development of content plans taking into account local characteristics
Creating videos, Reels, animations, photos for each account
Writing texts in English and French
Connecting and configuring Meta Pixel to the recording site
Creating an individual targeting plan for each city
Setting up ads on tattoo parlor profiles: Montreal, Toronto, Calgary, Vancouver, Edmonton, etc.
Contests, raffles, stimulating interaction
Continuous analytics, audience testing, creative improvement
Features of promoting tattoo themes in a “gray” niche
Neat image presentation — no triggers or 18+ content
Bypassing Meta moderation through creative adaptation, focusing on process and aesthetics
Advertising formats: Reels with masters, stories with clients, videos from the tattoo school
Geotargeting for Canadian cities with local offer settings
Look-alike audiences and retargeting for video views/site visitors
Advertising budget: from 3,000 to 12,000 CAD per month (depending on campaign and city)
Results of smm promotion and targeted advertising ColibriTattoo
Average subscriber growth of 40–70% per month for each account
Over 1000 applications per week via the website and Direct
Reels attracting up to 500,000 views per city
High conversion after launching the ad — up to 1 application from 12 clicks
A loyal community has formed around each tattoo parlor
A flexible promotion structure has been developed to scale the franchise
The team that implemented SMM promotion and targeting in Canada
Yevgeny — SMM manager and strategist, coordinated all accounts and local plans
Daria is a content editor, wrote texts for each city, edited videos
Christina is a designer who created responsive visuals, templates, and Reels.
Artem is a targeting expert, he set up advertising and tracking results for each location.
Conclusion
ColibriTattoo is one of the largest SMM projects in the field of beauty and tattoo art, which proves that comprehensive SMM promotion and targeted advertising can effectively work simultaneously for several accounts and cities, bringing real applications and building a strong brand.
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SMM Case: Tattoo Salon Chain
This SMM case covers promotion for a multi-location tattoo salon chain on Instagram and Facebook. The approach combines local audiences, high-impact Reels/Stories, Lead Ads, and fast dialogs via Messenger/WhatsApp to deliver a steady stream of bookings. Goals center on predictable CPL, healthy CAC with no-show control, and growing ROMI. The journey from impression to appointment stays short: lead form → chat clarification → online booking with deposit.
Objectives & KPIs: CPL, CAC, ROMI, Confirmed Booking Rate
Primary objectives include lowering CPL from Lead Ads and Click-to-Message campaigns, keeping CAC within niche benchmarks (including no-show impact), and increasing ROMI month over month. Secondary indicators: lead-to-booking conversion, weekly booking volume per studio, repeat visit share, and average ticket by work category (small/medium/large/cover-up). A service-level target for admins—first reply in ≤ 10 minutes during business hours—directly lifts confirmation rates and reduces drop-off.
Instagram/Facebook Creatives: Reels, Stories, Feed
Short Reels/Stories with a hook in the first two seconds lead performance: time-lapse “in-progress” tattooing, healed “before/after”, client reaction at the mirror, and sketch breakdown by style. Feed carousels build trust through series of works and bite-size reviews. Large focal framing, dynamic subtitles, and high-contrast CTAs maintain readability on mobile.
The content mix balances three layers: brand (identity, styles, artist personality), performance (free slots, promos, seasonal flashes), and trust (hygiene, certifications, reviews). A creative library is localized per studio—nearby landmarks, metro stops, travel time, parking cues. Weekly rotation (7–10 days) sustains CTR and lowers CPM; A/B tests validate hook, promise, urgency, and format without mixing hypotheses.
Audiences & Geo-Targeting: Radii, Lookalikes, Remarketing
Geo segmentation runs in 1–5 km radii around each studio, adjusted to pedestrian flows and nearby malls. Top layer: broad interests (tattoo, piercing, alternative fashion). Middle layer: lookalikes from the “booking confirmed” event to mirror high-intent buyers. Bottom layer: remarketing to portfolio viewers and Reels engagers. A separate burst segment promotes “hot slots” for tomorrow with controlled frequency caps.
Localization in ad copy reduces friction—street names, points of interest, and realistic time-to-studio. Facebook “Near You” placements add reach for people frequently around the area. Audience overlap is handled with exclusions to prevent internal auction competition and maintain stable CPC/CPA.
Meta Funnel: Lead Ads, Messenger/WhatsApp, Online Booking
Lead Ads collect name, phone, district, and preferred style, plus an optional size/budget note. Click-to-Messenger and Click-to-WhatsApp campaigns serve higher-intent traffic with quick-reply buttons—“Consultation”, “Price List”, “Free Slots”. Ready-to-book users move to the online booking flow: artist selection, date/time, and deposit to secure the slot.
Automated chat replies deliver a micro-portfolio by style, aftercare guidelines, and next available windows. Admins receive a lead card with UTM tags, chosen studio, and style to shorten qualification time. Remarketing to “opened form but didn’t submit” and “messaged but didn’t book” recaptures warm demand without aggressive bidding.
Meta Analytics: Pixel + CAPI, Events & Attribution
Optimization starts with creative velocity. Winners by CTR/CPA get rapid variants—first frames, captions, duration—while weak edits are re-cut or replaced. Budgets reallocate across studios by actual artist utilization to avoid turning away warm demand and to level calendars. Frequency caps and fresh Reels/Stories cycles protect efficiency as spend grows.
Stage KPIs keep the program on rails. Testing targets CTR ≥ 1.0–1.5% with CPL in niche benchmarks. Scaling holds confirmed-booking share while raising budgets, protecting CAC. Stabilization delivers predictable ROMI and a forward-filled schedule by 2–3 weeks. A practical next step includes a studio-by-studio media plan, ready ad templates, and an online-booking checklist to grow appointments without overspend. Need that pack prepared? Share locations and monthly targets—an action plan follows.