Project Ward Cap

Case study of the company Potrbiy Lyudi, on meta ads and SMM

Input data

Indicator, portfolio of the Potrbiy Lyudi team, Kyiv, Ukraine

Tariff

Business

Subject

Crypto community

Instagram link:

ward.cap

Monthly budget:

from $700 to $1,200

About the client:

Ward Cap is a crypto community that provides its subscribers with the latest and most relevant news about cryptocurrencies and blockchains.

Goal

1. Attracting customers to the site
2. Promotion of Unique Product Offers for the purpose of writing in Direct and Messenger.
3. Increasing coverage and attraction to positions about the company and invitations to cooperation.

Results

1. Increase in the number of subscribers by 30-70% per month, with a budget of $700+
2. Involvement of the audience on Instagram/Facebook through the target, by 40-80% per month.
3. The number of targeted appeals has increased several times, the peak of appeals is over one hundred per month.
4. Attracting customers to the site - more than 500 transitions per month

The "Business" rate is $500

Languages: Ukrainian, Russian. (Other languages +50%) Duplication of posts on LinkedIn, Twitter, Pinterest, Tiktok, YouTube, Twitch from $20

- We configure Instagram in business format (name, description, design)
- Study of the goals and tasks of the project, analysis of competitors. - We are developing a content plan for the project.
- We select references for Video\Reels as needed.
- We develop design layouts for publications in your corporate style (up to 9 layouts)
- Creation of up to 16 publications according to the content of the plan per month.
- We design up to 8 story archives. - Video\Reels no more than 6 materials from 16 publications. - Stories, up to 20 pictures per month.
- Ability to duplicate posts on Facebook.
- 4 specialists in the team (Targetologist Ads, SMM-manager, Content-manager, SMM – Designer)

The second part of the tariff package
- Development of 6 design works per month for SMM tasks (Targeting, contests, promotions, greetings...)
- Setting up targeted advertising, 2 advertising companies (up to 3 ad groups per month)
- The possibility of holding 1 competition per month. Monthly report on work on the project.

In the course of advertising, creatives were used, both drawn by the designer and filmed by the customer and edited by us Video Reels, Stories.

Tariff package project

Short result

70%

Subscribers grew by

491%

Number of appeals

98%

Number of customers per month

The project was developed by

Denis

Manager

Denis is the voice of our company. He spends hours making sure that our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.

Eugene

Targetologist

Project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.

Photo by Khrystyna, SMM company Potrbi Liudi, Kyiv

Kristina

SMM-Designer

Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.