Online store of children's
of children's products Spok.ua
Input data
Tariff
Topic
Internet-shop
children's goods
Instagram link:
Monthly budget:
About the client:
Objective
Results
Tariff package project
The advertising budget of the project varied from $300 to $650 per month.
Depending on the goal and task (long-term, short-term advertising)
Audiences used:
Target interests of the project (sushi delivery, Japanese cuisine lovers, restaurant visitors...)
Look-and-like audience, users who interacted with your account, advertising, made orders, left requests, wrote comments, noted in Stories.
Audiences of competing accounts, pages, landing pages, pages with similar interests.
Other test audiences include different types of viewing devices, device connections, topics and audience interests.
In the course of advertising, creatives were used, both drawn by the designer and filmed by the customer and edited by us Video Reels, Stories.
Targeting project (advertising)
The short result
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655%
Subscribers grew by
1450%
Number of appeals
950%
Number of clients per month
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SMM case Spok UA — content, targeted advertising and KPI
The Spok UA SMM case demonstrates how a personalized content strategy combined with targeted Meta advertising increases reach, retention, and ER on Instagram and Facebook. The foundation is serialized Reels and carousels with a clear hook, a single identity, community management scripts, and AI-prompted headlines and timing. The case covers goals, personas, content categories, target audience clusters, a set of KPIs, and a scaling roadmap for Spok UA.
Spok UA goals and baseline data
The main goal is to steadily grow a high-quality audience around Spok UA expertise and build trust through useful content. Additional tasks: increase the share of saves in educational carousels, increase ER on Reels, increase profile views and predicted dialogues in Direct. The initial audit showed an uneven pace of publications and insufficient seriality of videos, which caused fluctuations in reach.
KPIs are recorded by format: ER Reels/carousels, average reach per post, save share, CTR from stories to the next step, number of targeted dialogues in Direct and time to first response. For technical stability, retention rates of 3/25/50/75%, share of unique interactions and frequency of returns to the profile are tracked. Further KPI corridors are synchronized with the Spok UA promo calendar.
Spok UA audience personas and positioning
Key personas are pragmatic users who expect honest comparisons and short instructions “how to do it right”. The second group is enthusiasts who need nuances, tests and arguments for choice. Spok UA’s positioning is formulated as “expertise → measurable result → simple experience”, where each post translates the product’s properties into a clear benefit.
Social proof is collected through UGC, reviews, and real-world case studies pinned to Highlights. Visual patterns—color-coded categories, concise headlines, and subtitles in Reels—make it easier to read in the feed. A single CTA per post makes it easy to follow along: comment, save, Direct, or go to the site.
Spok UA content strategy: headings, formats, identity
The rubric is assembled around real needs: “90 seconds of practice”, “Myth check”, “Before/after”, “Question of the week”, “Client case analysis”, “UGC review”, “Mini guide on selection”, “Error checklist”. Media mix: 40% Reels for reach and recommendations, 40% carousels for saves and viewing depth, 20% static posts for the rhythm of the feed. Stories work in the cycle “teaser → poll/slider → quick analysis → CTA in Direct”, fueling interest in the main publications.
The identity unifies covers, typography, and titles; the first 2–3 seconds of Reels contain a visual anchor and a “here and now” benefit. For carousels, the sequence is: problem → 3–5 solution steps → common mistakes → summary + CTA. Cross-platform connection with the site strengthens the SEO cluster: the best carousels are repackaged into long reads that are indexed and return organic traffic.
Community management and Direct: scenarios for Spok UA
The evaluation of results is tied to Spok UA's business goals: building trust, increasing retention, and expanding the engaged audience. ER is analyzed by formats and categories, and topics that generate comments and retention are scaled. Reach is analyzed by weeks and series: hook strength, 3/25/50/75% retention, views, and CTR for the next step; weak releases are reworked within 48 hours using AI prompts.
The retention rate is an indicator of “long-term” value: leading topics receive a repackaging (Reels → carousel → story guide) and resubmission in 4–6 weeks. Direct conversions are labeled by type — consultation, selection, re-contact; the model predicts the probability of success and advises on the timing of the response. The dashboard aggregates weekly/monthly segments, highlights seasonal peaks, and recommends adjustments to the frequency of publications and release times.
Spok UA results and scaling roadmap
Serial educational content and a recognizable visual system increased retention, stabilized ER, and increased referral traffic. Comments with questions more often turn into substantive dialogues, and Highlights with instructions and reviews shorten the path to trust. Cross-platform communication with the site provides an additional SEO effect: top posts receive long-read versions that are indexed and bring organic traffic.
The next stage is testing short Reels 6–9 seconds with clear UTP, expanding the UGC pool, expert collaborations, and live broadcasts with partners. Scaling is synchronized with promo windows and assortment availability to maintain focus and preserve the ROMI of organic SMM. Requesting a brief will open up the opportunity to adapt this Spok UA model to the goals of the upcoming quarter without losing personalization and quality.