Project "Snite"
Input data
Tariff
Topic
Ukrainian cabinet furniture manufacturer "Snite"
Instagram link:
Monthly budget:
About the client:
Goal
Results
Tariff package project
Short result
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75%
Subscribers grew by
1400%
Number of appeals
400%
Number of customers per month
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
Snite SMM case - content, targeted advertising and KPI
Snite's SMM case study shows how a personalized content strategy, clear identity, and Meta-targeted advertising support drive reach, retention, and ER on Instagram and Facebook. The approach is built around Reels and Carousels, where real-world use cases for Snite products are translated into clear benefits and simple steps to engage in Direct. The case study structure includes goals, audience personas, content categories, target funnel, community management, a set of KPIs, and a scaling roadmap. An implementation request will open up the opportunity to mirror the model for related Snite categories.
Snite goals and starting data
The main goal is to steadily grow a quality audience around Snite’s expertise and build trust through regular, useful content. Additional tasks included increasing the share of saves for educational carousels, stabilizing ER on Reels, increasing profile views, and optimizing conversions with Direct. The initial audit revealed an uneven pace of publications, a lower-than-potential share of videos, and a lack of seriality, which caused fluctuations in reach.
KPIs are formed for the brand: ER for Reels/carousels, average reach per post, save share, CTR from stories to the next step, number of targeted dialogues in Direct and moderator response time. Technical metrics have been added to monitor stability - 3/25/50/75% retention, unique interaction share and profile re-view rate. The next step is to compare these KPIs with quarterly business benchmarks and approve deviation limits.
Snite Audience and Positioning
The leading personas are pragmatic users who expect honest comparisons and short instructions “how to do it right”. The second group is enthusiasts who need nuances, tests and professional selection criteria. Both segments are characterized by low tolerance for “water” and high sensitivity to visual “before/after”. Snite’s positioning is formulated as “expertise → measurable result → simple user experience”, where each post translates the product’s properties into applied benefits.
Social proof is collected through UGC, testimonials, and short quotes from real-life cases pinned to Highlights. Visual patterns—color-coded sections, readable headlines, and captions in Reels—help drive recognition. The value proposition is highlighted in the first 2–3 seconds of the video or the first slide of the carousel. To build trust, run a series of “mistakes and solutions,” where each piece of advice ends with a specific CTA.
Snite content strategy: categories, formats, identity
The rubric is built around real needs: “90 seconds of practice”, “Myth check”, “Before/after”, “Question of the week”, “Client case analysis”, “UGC review”, “Mini guide on selection”, “Errors checklist”. Format grid: 40% Reels for reach and recommendations, 40% carousels for saves and viewing depth, 20% static for the rhythm of the feed. Stories work in the cycle “teaser → poll/slider → quick analysis → CTA in Direct”, which fuels interest in the main publications.
The identity is based on clean covers, a corporate palette and unified subtitles. Each material contains one main message and one CTA: comment, save, go to Direct or click on the site. For SEO-linking to the site, some of the carousels are repackaged into long reads, which are indexed and return additional traffic. A request for a content guideline will allow you to accelerate scaling without losing recognition.
Community management and Direct scripts
Moderation works according to SLA: initial response promptly, clarification of the need, relevant recommendation, fixing the next step. Response templates are personalized for Snite: instead of general phrases, microscripts with clarifying questions and links to a guide or case are used. Streams are divided into public comments, story Q&A, post-purchase feedback, and Direct dialogues so that the context is not lost.
The best answers and reviews are collected in Highlights “Product Selection”, “Instructions”, “Reviews”, which accelerates the trust of new visitors. The AI block helps to suggest answer options for frequently asked questions, highlights messages with a high probability of conversion and recommends timing for follow-up. Script development for Direct is available upon request.
Snite results and scaling roadmap
Serial educational content and a recognizable visual system increased retention, stabilized ER, and increased referral traffic. Comments with questions more often turn into substantive dialogues, and Highlights with instructions and reviews shorten the path to trust. Cross-platform communication with the site provides an additional SEO effect: carousels and Reels receive long-read versions that are indexed and bring organic traffic.
The next stage involves testing short Reels of 6–9 seconds with clear UTP, expanding the UGC pool, expert collaborations and live broadcasts with partners. The scaling plan is synchronized with the promo calendar and inventory availability to maintain focus and preserve the ROMI of organic SMM. The request for a brief will pave the way for adapting Snite’s SMM model to the goals of the upcoming quarter without losing personalization and quality.