Online store “SmartMAG”
Input data
Tariff
Topic
SmartMAG online store
Instagram link:
Monthly budget:
About the client:
Goal
Results
Tariff package project
The short result
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95%
Subscribers grew by
5000%
Number of appeals
450%
Number of clients per month
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SMM case Smartmag — "quick choice" content, target and KPI
Smartmag’s SMM case focuses on quick solutions for the buyer: content tips in the format of Reels and carousels, transparent navigation in stories and clear CTAs to Direct. The strategy combines “30-second selection guides”, series reviews and comparisons without myths, and targeted Meta advertising enhances the coverage of the desired segments. AI tips help with the selection of topics, hooks in the first seconds and the timing of the release, which shortens the cycle “idea → publication → correction”. The result is a stable ER, growth in saves, predictable dialogues in Direct and a clear user route: post → stories Q&A → short consultation.
Smartmag goals and initial conditions
The key goal is to reduce friction during selection and convert attention into substantive queries without overwhelming the audience with unnecessary details. Additional tasks: increase the share of educational carousels saves, increase profile views from recommendations, reduce response time in Direct and increase the share of relevant comments with context. The initial audit recorded an uneven pace of publications, a lack of serialized video and disparate messages, which caused reach and ER to fluctuate.
KPIs are fixed by format: ER Reels/carousels, average reach per post, save-rate of educational publications, CTR from stories to the next step, number of relevant dialogues in Direct and SLA of the first response. For technical stability, retention of 3/25/50/75%, share of unique interactions, repeated profile views and frequency of return to Highlights have been added. KPI control corridors are synchronized with promotional windows and inventory balances so as not to inflate demand during peak weeks and not lose the quality of engagement.
Audience personas and positioning Smartmag
The main personas are the “time pragmatist” and the “choice enthusiast.” The first needs a concise guide without unnecessary nuances, the second needs honest comparisons and arguments “why this is so”, supported by real examples. Positioning is presented as a “smart choice without noise”: short instructions, transparent criteria, visual “before/after” and the expected result. The brand voice is businesslike and friendly, without techno-office jargon; the headlines are specific, the covers are readable, the benefit is presented in the first sentence or title.
Social proof is reinforced by UGC reviews, screenshots of comments, and mini-cases explaining what exactly influenced the result. To speed up recognition, visual patterns have been introduced: color coding of headings, identical titles, “tip/comparison/error” markers. Seriality increases the likelihood of getting into recommendations and training algorithms on a stable format of interactions.
Smartmag content framework: headings, formats, pace
The sections are designed for quick decision-making: “Choice in 30 seconds” (Reels with steps 1–2–3), “Honest comparison” (carousels without marketing clichés), “Guide to series” (logic of lines and when to take which one), “Typical mistakes” (how not to overpay/not to miss), “Question of the week” (Q&A from stories), “UGC review” (real photos/reviews with a short conclusion). An additional section “Mini-instructions” in 4–5 slides closes operational questions and gives a reason to save.
Format share: 40% Reels for reach and recommendations, 40% carousels for saves and returns to the profile, 20% static posts for the rhythm of the feed. Pace — 4–6 posts per week and daily stories with micro-surveys and “blitz tips”. For carousels, the sequence is used: problem → 3–5 solution steps → common mistakes → summary + CTA. For Reels — the first 2–3 seconds with a visual anchor and a benefit title, then — a quick script and a reminder of the next step (comment/save/Direct).
Community Management and Direct: First Aid Scenarios
The service logic is simple: a quick first answer, one clarification of the context, and a “choice card” with 2–3 options. The answer templates are built on frequently asked questions: “what to take under…”, “what’s the difference”, “how to set up”, “how to care for”, “when to update”. Highlights are structured as “Instructions”, “Comparison”, “Reviews”, “Question of the week” so that new visitors can quickly find what they need and return to the materials.
Stories regularly collect audience requests (polls/sliders), the best answers are recorded in collections, and links to relevant posts are added as “quick bookmarks.” To save time, short video templates with captions are added that are easy to adapt for repeated scenarios. In Direct, SLA reminders and follow-up timing prevent losing contacts during peak days.
Smartmag results and scaling roadmap
Serialized "quick-choice" content and a recognizable visual system increased the share of saves, stabilized ER and increased input from recommendations. Questions from comments and stories are converted into meaningful dialogues in Direct, and structured Highlights shorten the path to trust for new visitors and return traffic to key guides. Cross-platform communication with the site gives an additional SEO effect: the best carousels receive long-read versions that are indexed and increase the cluster of relevant queries.
The next stage is mini-tests of 6–9 seconds Reels with a hard frame-value, expansion of the UGC pool, micro-collaborations with niche experts and the launch of “seasonal sets” of content for promotional windows. The scaling plan is synchronized with the availability of inventory and fluctuations in demand to maintain the ROMI of organic SMM and not blur the focus. The request for a brief will open the adaptation of the Smartmag model to the goals of the upcoming quarter, while maintaining personalization, SEO signals and transparent measurability.