The liveandstudy project

Case study of the company Potrbiy Lyudi, by meta ads

Input data

Tariff

Business

Indicator, portfolio, companies People Wanted, Kyiv, Ukraine

Topic

Employment in European countries

Instagram link:

live_study_in_europe

Monthly budget:

from $700 to $1,200

About the client:

The Liveandstudy project provides employment services in European countries, helping people to move and start a new life abroad. They specialize in organizing workplaces and supporting migrants in the adaptation process. More than 80% of traffic goes from African countries to Poland, which confirms their successful work and customer trust. Aim to help clients find the best opportunities for employment and self-realization in foreign countries, providing them with support at every stage.

Purpose

1. Attracting customers to the site with the goal of "Traffic" using UTM tags for tracking. (It was this goal that became the main type of promotion)
2. Promotion of Unique Product Offers for the purpose of writing in Direct and Messenger.
3. Increasing coverage and attraction to positions about the company and invitations to cooperation.
4. Target for visiting the YouTube channel.

Results

1. Increase in the number of subscribers by 30-70% per month, with a budget of $700+
2. Involvement of the audience on Instagram/Facebook through the target, by 40-80% per month.
3. The number of targeted appeals has increased several times, the peak of appeals is over one hundred per month.
4. Attracting customers to the site - more than 500 transitions per month.

"Business" tariff - $500

Languages: Ukrainian, Russian. (Other languages +50%) Duplication of posts in Viber, Telegram or Twitter, + $15

- We configure Instagram in business format (name, description, design)
- Study of the goals and tasks of the project, analysis of competitors. - We are developing a content plan for the project.
- We select references for Video\Reels as needed.
- We develop design layouts for publications in your corporate style (up to 9 layouts)
- Creation of up to 16 publications according to the content of the plan per month.
- We design up to 8 story archives. - Video\Reels no more than 6 materials from 16 publications. - Stories, up to 20 pictures per month.
- Ability to duplicate posts on Facebook.
- 4 specialists in the team (Targetologist Ads, SMM-manager, Content-manager, SMM – Designer)

The second part of the tariff package
- Development of 6 design works per month for SMM tasks (Targeting, contests, promotions, greetings...)
- Setting up targeted advertising, 2 advertising companies (up to 3 ad groups per month)
- The possibility of holding 1 competition per month. Monthly report on work on the project.

In the course of advertising, creatives were used, both drawn by the designer and filmed by the customer and edited by us Video Reels, Stories.

Tariff package project

Short result

70%

Subscribers grew by

492%

Number of requests

100%

Number of customers per month

The project was developed by

Kristina

SMM-Designer

Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.

Eugene

Targetologist

Project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.

Denis

Manager

Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.