Project Gipster

Case study of the company Potrbiy Liudi, by meta ads

Input data

Tariff

Business

Subject

Create 3D panels and gypsum products from the manufacturer

Indicator, portfolio of the Potrbiy Lyudi team, Kyiv, Ukraine

Link to Instagram:

gipster.com.ua

Monthly budget:

from 500$ to 1600$

About the client:

Gipster is a top manufacturer of decorative plaster products. The Gipster company specializes in the production of 3D gypsum panels.
Daily publications and stories on decorative plaster products.

Goal

1. Increasing the number of target subscribers on the Instagram page.
2. Promote products through Instagram, Facebook and the company website.
3. Attract a new audience.
4. Create news of new products.

Results

1. Growth in the number of subscribers by 40-60% within a month, with a budget of $800+
2. Involvement of the audience to Insagram/Facebook through the target, by 30-50% per month.
3. The number of targeted appeals for the purchase of the company's products has increased several times, with a peak of over 400 appeals per month.
4. Contests were held that brought more than 15,000 new subscribers.

The "Business" rate is $500

Languages: Ukrainian, Russian. (Other languages +50%) Duplication of posts on LinkedIn, Twitter, Pinterest, Tiktok, YouTube, Twitch from $20

- We configure Instagram in business format (name, description, design)
- Study of the goals and tasks of the project, analysis of competitors. - We are developing a content plan for the project.
- We select references for Video\Reels as needed.
- We develop design layouts for publications in your corporate style (up to 9 layouts)
- Creation of up to 16 publications according to the content of the plan per month.
- We design up to 8 story archives. - Video\Reels no more than 6 materials from 16 publications. - Stories, up to 20 pictures per month.
- Ability to duplicate posts on Facebook.
- 4 specialists in the team (Targetologist Ads, SMM-manager, Content-manager, SMM – Designer)

The second part of the tariff package
- Development of 6 design works per month for SMM tasks (Targeting, contests, promotions, greetings...)
- Setting up targeted advertising, 2 advertising companies (up to 3 ad groups per month)
- The possibility of holding 1 competition per month. Monthly report on work on the project.

In the course of advertising, creatives were used, both drawn by the designer and filmed by the customer and edited by us Video Reels, Stories.

Tariff package project

Short result

75%

Subscribers grew by

1400%

Number of appeals

400%

Number of customers per month

They worked on the project

Denis

Manager

Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.

Photo by Yevgeny, Targeting, People Needed company, Kyiv

Eugene

Targetologist

Project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.

Daria

SMM-Manager

Daryna manages all the material that will be published in your social networks. Forms texts for publications, Stories, images for posts... Brings the content plan to life, cooperates between copywriting and design.