Project Effect Prof
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Input data
Tariff
Subject
Manufacturer of aluminum systems for glass №1
Instagram link:
Monthly budget:
About the client:
Meta
Results
Tariff package project
Short result
70%
Subscribers grew by
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500%
Number of requests
100%
Number of customers per month
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The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SMM case Effect Prof — content strategy, growth and KPIs
The Effect Prof SMM case study reveals how a personalized content strategy, unified identity and AI analytics lead to increased reach, saved and ER on Instagram and Facebook. Emphasis is placed on Reels, carousels and stories, where personal scenarios of using Effect Prof products turn into understandable benefits and simple steps to dialogue in Direct. The case structure covers goals, audience personas, content networks, community management, ER/Reach/UGC metrics, and a scaling roadmap.
The foundation of the approach is evidential formats and language clarity. Serial content is built around repeating rubrics so that algorithms recognize a stable pattern, and subscribers receive the expected benefits. AI-tools are used at the stages of topic-prompt, hook verification and forecasting saved, which accelerates the cycle "idea → publication → correction" without loss of quality.
SMM tasks specifically for Effect Prof
The main goal is the steady growth of a high-quality audience around Effect Prof expertise and increasing trust through regular useful content. Additional tasks include increasing saved in educational carousels, increasing profile views, improving positions in Instagram recommendations and optimizing conversions from Direct. Initial diagnostics showed a lack of serial video, a weak fate of UGC and an uneven pace of publications, due to which coverage and ER fluctuated.
KPIs are formed according to the brand: ER on Reels/carousels, average reach per publication, share saved, CTR in stories on the next step, number of target dialogues in Direct and moderator response speed. To control stability, technical metrics have been added — the share of views up to 3 seconds, retention of 25/50/75%, the ratio of comments to saves. AI-elements include auto-tagging of topics, prediction of the probability of saving based on the title and preview, tips on the optimal length of the signature and the time of exit at the peak of the activity of the target audience.
Effect Prof audience personas and positioning
Key people are practical users who expect honest comparisons and short instructions on how to do it right. The second layer is advanced enthusiasts who want analysis of nuances, tests and selection criteria. Both groups have low tolerance to "water" and high sensitivity to visual "before/after". The positioning of Effect Prof is based on the formula "expertise → measurable result → simple user experience", where each content element translates the product's properties into an understandable benefit.
Communication avoids jargon and relies on metaphors, mini-tables of decisions and checklists. Repeatable visual patterns have been implemented to speed up brand recognition: color codes for headings, header typography, and "advice/error/checked" markers. Social proofs — screenshots of reviews, UGC photos and short quotes — are pinned to Highlights and periodically reposted in stories so that new visitors immediately see the promised confirmation.
Effect Prof content strategy: rubrics, formats, identity
The rubric is built around the needs of the audience: "90 seconds of practice", "Myth check", "Before/after", "Question of the week", "Client case analysis", "UGC-review", "My choice guide", "Error checklist". Format share: 40% Reels for coverage and recommendations, 40% carousels for saved and deep viewing, 20% static posts for the rhythm of the tape. Stories use the cycle "teaser → survey/slider → quick analysis → CTA in Direct", which increases engagement and warms interest in the main publications.
Identity — uniform covers, readable typography, corporate palette; captions in the video are unified for better accessibility. The titles are short and specific, the first 2–3 seconds of Reels contain a visual anchor and the advantage of "here and now". For carousels, the following structure is used: problem → 3–5 steps of solutions → frequent errors → result + CTA. Each content unit contains one message and one CTA: comment, save, go to Direct or click on the site, which supports SEO semantic clusters and understandable user scenarios.
Community management and Direct: scenarios for Effect Prof
Analytics relied on UTM tags, “view_content”, “add_to_cart”, “purchase” events, as well as tracking lead forms and messages in Direct. The dashboard aggregated CPL, CTR, CR, ROAS and spend share by ad group. Automated rules stopped links with high CPL or low CTR, and budgets were transferred to winners.
A/B tests covered titles, previews, video length, carousel block order, and offer wording. Key findings: Reels with a demonstration of the benefits increase CTR, “what’s in a box/bundle” carousels add CR to the click, and short descriptions with a clear deadline reduce CPL. Continuous improvement in metrics lays the foundation for scaling ROMI.
Effect Prof results and scaling roadmap
Serial educational content and a recognizable identity increased retention, stabilized ER and improved input from recommendations. Comments with questions are converted into substantive dialogues, and Highlights with reviews and instructions accelerate trust among new visitors; repeat visits to the profile increase thanks to clear heading navigation. The cross-platform connection with the site enhances the SEO effect: carousels and reels receive long-read versions that are indexed and bring additional traffic.
The next steps include testing short Reels for 6-9 seconds with a clear UTP, expanding the UGC pool and collaborating with experts. The scaling plan is tied to the inventory calendar and promotional windows to maintain focus and increase ROMI of organic SMM. Content production is scaled due to content repackaging and AI-hints for titles; the monthly sprint ends with a retro session and updating checklists. Requesting a brief will allow you to adapt the personalized Effect Prof SMM model to the goals of the next quarter without losing quality and speed.