Project Agroland.org
Input data
Tariff
Topic
Young Agroholding of Ukraine
Link to Instagram:
Monthly budget:
About the client:
Goal
Results
Tariff package project
Short result
80%
Subscribers grew by
300%
Number of requests
92%
Number of customers per month
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
Case study of targeted advertising on Instagram for Agroland.org from UP-NP
This case study of Agroland.org's Instagram advertising looks at the path of a young agricultural holding from a simple social media presence to a significant increase in followers and appeals. The project operates in a highly competitive niche, where it is important not only to show the brand, but also to speak the language of target audiences.
UP-NP — Needed People agency set the task of turning Instagram into a working tool for receiving applications and getting to know the brand. Each advertising campaign was built around a specific action: an application in Direct, a request for cooperation, going to a profile, or viewing content.
This approach to targeting allowed Agroland.org to receive not random conversions, but targeted contacts from brokers and agricultural companies who are truly interested in the products and possible cooperation.
Initial data: young Ukrainian agricultural holding and budgets of $600–1,700 per month
The starting point was Agroland.org, a young Ukrainian agricultural holding that is actively entering the markets of Europe and the Middle East. The Instagram profile was already set up, but the growth of followers and the number of applications remained unstable.
A monthly advertising budget in the range of $600–1,700 allowed for a combination of hypothesis testing and scaling the strongest audience-creative-offer connections. For agribusiness, this meant a rational approach to marketing investments, without chaotic launches.
The UP-NP — Needed People team took into account the seasonality of the agricultural market, the geography of supplies, and the peculiarities of decision-making in large companies. Thanks to this, the Instagram Ads budget worked not on abstract recognition, but on real requests from brokers and farmers.
Target audiences: Ukrainian farmers, EU and Middle East brokers
The Agroland.org case is distinguished by a complex structure of the target audience. On the one hand, Ukrainian farmers and agricultural companies, for whom stability, reliability, and transparent conditions are key. On the other hand, brokers from Europe and the Middle East looking for a strong partner in Ukraine.
For farmers, advertisements focused on product quality, the scale of the agricultural holding, and clarity of logistics. For brokers from Arab countries and the EU, the partner's reputation, experience in international deliveries, and readiness for long-term cooperation became important.
SMM agency UP-NP set up separate advertising campaigns for each audience, using different communication languages, creatives, and formats, while maintaining a single Agroland.org brand style in visuals and messages.
UP-NP Strategy: Segmentation, Creatives, and Optimization of Instagram Ads
UP-NP — Needed People's strategy was based on deep segmentation and systematic work with creatives. Separate ad groups were created for each audience segment with their own visuals, texts, and calls to action to avoid blurred messages.
The Needed People design team prepared visuals that emphasized the real scale of the agricultural holding: fields, harvest, warehouses, logistics. The content provided by Agroland.org complemented the picture with live footage from the work process, which strengthened trust on the part of brokers and partners.
Campaign optimization was based on numbers: impressions, clicks, cost of acquisition, and number of targeted calls were analyzed. Unsuccessful audience-creative relationships were eliminated, and budgets were reallocated to those ad groups that generated the most lead generation for Agroland.org.
Results: +80% followers and 3 times more Instagram views
The results of targeted advertising on Instagram for Agroland.org showed that agribusiness can benefit from a systematic approach. During one of the active periods, the number of subscribers increased by approximately 80 percent, which expanded the target audience base of the agricultural holding.
The number of requests has more than tripled compared to the initial figures. Direct messages and requests through advertising came from brokers and companies that are already familiar with the brand and have a specific interest in Agroland.org products.
These results allowed the Agroland.org team to see which audiences, creatives, and ad formats work best. The UP-NP case study became the basis for further scaling advertising activities and entering new markets.
The Needed People team and the format of cooperation with Agroland.org
The Needed People team combined expertise in several areas in this project: targeting, SMM, content, and design. This structure allowed them to quickly respond to changes in indicators and update creatives or audiences in a timely manner without losing the integrity of the strategy.
The targetologist was responsible for building the structure of advertising campaigns, testing hypotheses, and analyzing the results. The designer and SMM specialist worked on the brand's visual language so that the creatives in the advertising logically continued in the Agroland.org profile's feed and Stories.
The format of cooperation with the UP-NP — Needed People agency included regular reports, discussions of key indicators, and planning of the next waves of campaigns. This approach simplified marketing control for Agroland.org and allowed it to focus on agribusiness development, while having a stable channel of applications from Instagram.