Portfolio , board game store in Poland
SMM promotion and targeted advertising for a board game store in Poland
About the client and the services of an SMM manager for an e-commerce project
World of Game Poland is an online store of board games aimed at adults, children and companies. The main audience is residents of Poland, in particular Ukrainian-speaking and Russian-speaking buyers. The assortment includes romantic games for couples, alcoholic entertainment for parties, children's and family sets.
The goal of the project is to increase sales through Instagram, the website, and Direct. We have developed a full-fledged marketing strategy — from profile design to advertising launch.
Goals achieved through comprehensive SMM promotion on Instagram and Facebook
Growth in sales of board games across categories
Attracting orders through the website, catalogs and Direct
Increasing brand awareness among young people and couples
Forming a structured visual style for a page
Audience activation through contests, Stories, and Reels
SMM and targeting services provided within the project
Maintaining Instagram and Facebook pages
Development of a content plan and visual style
Creating photo and video creatives for publications
Developing a strategy and setting up targeted advertising on Instagram
Writing texts, forming UTPs and working with the pain points of the target audience
Holding contests and interactive events to attract subscribers
Promotion of Reels and Stories for the 18+ segment
Regular analytics and reporting on advertising campaigns
Settings:
Target audiences:
Young couples (18–35 years old), interested in romance, relationships
Groups of friends looking for party ideas
Parents with children looking for fun family games
Interests: entertainment, gifts, family leisure, online shopping in Poland
Look-alike audiences based on engaged followers
Formats: Reels, Stories, banners with CTA, game carousels
Advertising budget: from PLN 2,500 to PLN 7,000 per month (depending on the number of promotions and campaigns)
Results of SMM promotion and targeted advertising
Steady increase in orders via Instagram and website
Subscriber growth is organic and high-quality
Hundreds of saves and shares of Reels with game reviews
High reach, conversions, and ad performance
The brand has become recognizable among its target audience, receiving active feedback in comments and mentions
The team that provided professional smm services and targeting
Yevgeny is the curator and SMM manager of the project, he formed a promotion strategy
Daria is a content manager responsible for texts, Reels, and content planning.
Christina is a designer who created the profile design style.
Artem is a targeting expert, he set up effective advertising and analytics
Conclusion
World of Game Poland is an example of how smm promotion and targeted advertising on Instagram and Facebook can turn an entertainment brand into an active market player. Thanks to a comprehensive approach, we have achieved stable sales, recognition, and a positive audience response.