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Portfolio, promotion of baby slings

SMM promotion of the Ukrainian brand of baby slings CalmBabe

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About the brand and services of an SMM manager for a niche baby product

CalmBabe is a Ukrainian brand specializing in the production of high-quality slings - functional and safe carriers for children. The products are made exclusively from environmentally friendly materials in our own production in Ukraine. The main value of the brand is caring for mom, child and conscious parenting.

Our team's task is to bring the brand to a level of recognition on Instagram, build audience trust, increase sales through social networks, and help with preparations for the website launch.

Goals achieved through comprehensive SMM promotion

  • Growing Instagram followers

  • Systematic sales of slings via Direct and communication in Stories

  • Building a valuable visual brand image

  • Engaging a parent audience through educational and emotional content

  • Preparing the platform for scaling via the site

SMM and targeting services that were implemented in the project

  • Full Instagram and Facebook management

  • Developing a content plan taking into account seasonality and target events

  • Creating Reels, video reviews, and brand visual style

  • Writing texts that combine benefit, emotion, and a motherly tone of voice

  • Strategy development and launch of targeted advertising

  • Conducting contests, interactives and story activities

  • Continuous analytics and reporting

  • Preparing the visuals and structure for the future site

  • Scaling video content through Reels and Stories

How targeting was implemented on Instagram and targeted advertising was launched

  • Main audience: young mothers, parents of children 0–2 years old, families expecting a child

  • Geotargeting: Ukraine, Poland

  • Look-alike audiences based on content engagement and previous customers

  • Behavioral retargeting for those who saved posts, watched videos, and were interested in baby products

  • Advertising formats: Reels with moms, video instructions, story reviews, banners with UTP

  • Bypassing trigger words in texts to maintain stable moderation

    Advertising budget: from 12,000 to 30,000 UAH per month

Results of smm promotion and targeted advertising CalmBabe

  • 60% increase in subscribers in the first 2 months

  • Over 400,000 views of Reels with baby content

  • Up to 350 applications in Direct every month

  • Active community under posts: comments, saves, requests

  • Successfully testing multiple audiences for scaling after site launch

  • The brand became noticeable among mom blogs, received free mentions

The team that provided smm services and targeting

  • Yevgeny is an SMM manager, built a strategy and communication style

  • Daria is a copywriter and content manager, created texts and Reels

  • Christina is a designer, responsible for the cozy and soft tone of visuals

  • Artem is a targeting expert, he conducted precise advertising settings and a traffic audit

Conclusion

CalmBabe is an example of how SMM promotion and targeted advertising on Instagram can help a local brand go beyond just an "Instagram store" and turn into a real family brand with trust, emotional attachment, and stable sales.

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