Portfolio, promotion of an auto trading company
International SMM promotion and targeted advertising for the auto trading company GUDVIN GmbH
About the client and services of an SMM manager in the field of car sales
GUDVIN GmbH is your reliable partner in the field of exclusive car trade. The company specializes in the selection and sale of premium cars for car dealerships in more than 25 countries around the world. Customers receive high-quality vehicles, professional support and fast service.
The customer contacted us with a request for Instagram development, content promotion on TikTok, website advertising setup, and application generation for car sales in the international segment.
Goals achieved thanks to comprehensive SMM promotion of the auto trading company
Increase Instagram followers
Setting up targeting to receive applications on the website
Video content promotion (Reels, TikTok, Stories)
Creating a visual car catalog in Instagram format
Lead generation via Direct and website
SMM and targeting services provided within the project
Maintaining Instagram and Facebook pages
Developing a content plan, particularly for TikTok
Creating photo and video creatives
Setting up and installing Facebook Pixel on your website
Developing targeting strategies in 25 countries
Writing texts in English and German
Holding competitions and interactive activities
Promoting Reels, Stories, and TikTok content
Regular analytics, A/B tests and campaign optimization
Instagram targeting and targeted advertising for an international audience
Main audiences:
Car dealership owners, distributors, wholesale buyers
Audiences from the EU, Middle East, UAE, Asia
Interests: luxury cars, cars from Germany, car trading, business purchases
Behavioral targeting: site visits, add to cart, leads
Look-alike audiences based on content and page engagement
Advertising budget: from €1,000 to €6,000 per month (depending on season, country and campaign volume)
Results of SMM promotion and targeted advertising
45% increase in Instagram followers in 3 months
More than 1000 applications per month from the website and Direct
High viewing rates for Reels and TikTok content
Up to 400,000+ impressions of advertising content every month
2.3 times reduction in the cost of lead
Significant growth in brand awareness in the B2B segment
The team that provided professional smm services and targeting
Yevgeny — strategist and SMM project manager
Daria — copywriter and video editor (Reels, TikTok)
Christina is a designer with a focus on premium visuals
Artem is a targeting expert with experience in international B2B campaigns.
Conclusion
GUDVIN GmbH is an example of how properly built SMM promotion and targeted advertising on Instagram help a B2B company enter new markets. Thanks to a comprehensive approach, we ensured an increase in applications, audience activity, and a strengthening of the brand's position in the international arena.
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
SMM Autotrading case - test drives and trade-ins with Instagram/Facebook
Car dealership promotion through Reels, carousels with USP models, and Meta lead forms translates reach into test drive registrations and trade-in requests. Cascading retargeting (view→model→lead) keeps CPL within KPIs and increases the share of quality calls.
Goals and KPIs: test drive/trade-in, CPL in target
Business goal — increase applications from social networks for test drives, consultations and car selection. Marketing goals — reduce CPL, keep CAC in the given corridor and achieve ROMI>1.2 in the first waves. Additional goals — increase the percentage of quality leads, strengthen the brand in the region and increase reach among audiences considering a loan or trade-in.
Campaign-level KPIs included CPL on lead forms, CPA on “call” and “draft contract” events, as well as a 50%+ video view share. Checkpoints — weekly plan-fact, hypothesis testing on offers and creatives, interest cluster updates. KPI execution lays the foundation for scaling the budget without losing efficiency. Ready for transparent metrics — we will align your KPIs to the niche.
Audiences and creatives: Reels with USP models, LAL on “showroom visit”
Audience segmentation was built around intent and capability: new cars, used cars, trade-ins, corporate fleets, service and spare parts. Cold audiences were gathered based on interests in brands, models and financial products; warm audiences were gathered based on interactions with the profile, website and video views. Lookalikes were tuned to the events “quality lead” and “showroom visit”.
The creative packages included short videos with an emphasis on the advantages of the models, carousels with USP, and static offers for a test drive. The tone of communication remained expert and friendly, and the design was recognizable: corporate colors, clear typography, accented CTAs. This approach maintains relevance and strengthens SMM for the car dealership. Need creatives that sell — send a brief and get the first series.
Funnel: Meta lead form → landing page → call, tracking view_content→lead
Traffic was driven in a mixed model: Facebook lead forms for quick applications and traffic to landing pages with micro-fireplaces - test drive, payment calculator, trade-in application. Chat and call picked up warm leads without unnecessary steps. Separate campaigns for reach and video views warmed up populations before the wave of lead generation.
Friction reduction was achieved through short forms, autofill fields, and clear prompts. Retargeting was built in a cascade: video viewing → site visitor → model viewing → lead. Such a funnel brings social media promotion to stable indicators and prepares the basis for seasonal offers. We are ready to simplify the lead's path — we will implement your cascade without delay.
Funnel: Meta lead form → landing page → call, tracking view_content→lead
Optimization was based on A/B tests of headlines, visuals, formats, and offers. Frequency analysis of queries and metrics showed that short videos demonstrating salon options increase CTR, and carousels with price and warranty improve conversion to leads. Budgets were adjusted daily taking into account the share of effective ad groups.
The final goal is to reduce CPL without losing quality. ROMI was calculated based on sales department validations and model margin. Quality indicators were supplemented by contact speed, duplicate and bounce rate. As a result, the SMM case of Autotrading demonstrates that system optimization maintains a balance between volume and profitability. Similar metrics are needed in your niche — let's connect analytics and run tests.
Optimization: A/B headlines, CPL/CTR auto-rules in Ads Manager
The results are tangible on three levels: applications, brand, and marketing infrastructure. Applications from social media became predictable, and CPL entered the target range thanks to relevant audiences and testing discipline. The brand received consistent reach, frequent mentions, and a positive tone of comment, which helped shorten the decision cycle.
The infrastructure includes a creative library, ad templates, retargeting segments, and a dashboard with KPIs. Scaling is deployed in the following areas: regional expansion, new models, service packages, and seasonal offers. This approach ensures the sustainability of social media promotion and provides ROMI with room for growth. You need a scaling plan for your market — book a consultation and get a roadmap with specific steps.