Case study on setting up contextual advertising for MOJO studio
Input data
Site type
Topic
Beauty studio
Site link:
Monthly budget:
About the client:
Objectives
Results
The following was done
Short result
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1729%
Number of transitions
3 months
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PLN 0.58
Average price per transfer
3 months
872%
Number of sales
3 months
Project: promotion of a creative studio through contextual advertising
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Our team was approached by Mojo Studio, a creative and design services company. The main goal was to get a steady stream of customers through contextual advertising and strengthen the brand's position in search engines.
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The studio operates in a highly competitive niche, where it is important not only to attract the user's attention, but also to convince them to choose this particular company.
Issues: challenges of an advertising campaign
High competition in the niche of creative agencies and studios.
The cost of a click in Google Ads is increasing significantly due to the activity of competitors.
It was necessary to create ads that would stand out among dozens of similar offers.
An important task was to set up the correct targeting for a business audience that is really interested in the studio's services.
Promotion actions and strategy
1. Analysis and keywords
We conducted a detailed study of key queries:
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"design studio",
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"creative agency",
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"turnkey branding",
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"design services for business."
The keywords that best matched the target audience were selected.
2. Creating ads
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Several options for advertising texts with clear UTP have been developed.
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Calls to action used: “Order branding now”, “Create a design for your business”, “Start working with Mojo Studio”.
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Added Google Ads extensions (address, contacts, quick links).
3. Targeting settings
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Geotargeting is focused on large cities in Ukraine and foreign markets.
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The audience is segmented: business owners, startups, medium and large companies.
4. Campaign optimization
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Constant monitoring of CTR and cost per click.
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Excluding irrelevant queries.
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Testing different ads and keywords to improve results.
Campaign results
CTR (click-through rate): 6.1% — above average in this niche.
Conversion: 38% increase in applications in the first month.
Lead cost: reduced by 25% thanks to keyword and ad optimization.
ROI: every UAH 1 invested brought an average of UAH 4.2 in profit.
Conclusions: why this case is important
Mojo Studio's promotion has proven that contextual advertising for creative companies can be effective even in difficult competitive conditions. The key to success is the right selection of keywords, creating attractive ads, and continuous optimization of campaigns.
This example shows how Google Ads can help you quickly increase brand awareness and consistently gain new clients in the creative industry.
The basis of the team
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.
Christina
Khrystyna is responsible for the product concept, manages the creative team. Her task is to help the customer formulate a message for the target audience and visually package it so that it is correctly perceived.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Daria
Daria's job is to formulate the client's objectives and desires, and then communicate them to the team of specialists. The project manager has to gather his or her will into a fist and finish the task with shocking force.
Nikita
Responsibility, broad horizons, marketing vision and many more qualities that can be said about Nikita. A unique tandem is the quality and speed with which Nikita performs her work.
Karina
A native speaker and expert in foreign languages with over 10 years of experience in writing texts for various tasks. She will study your tone of voice and craft the perfect text for each specific need.
Mojo Studio contextual advertising for business
Mojo Studio's contextual advertising for business has become an example of how well-configured campaigns in Google Ads can turn a creative studio into a stable source of new clients. The studio operates in a competitive environment, where dozens of similar companies claim the user's first attention, so standard approaches to advertising do not give the desired return. It was necessary not just to attract traffic, but to attract exactly that segment of the audience that is ready to order branding, design and creative services. That is why contextual advertising for Mojo Studio was built as a comprehensive strategy: from in-depth analysis of requests to regular optimization of bids and ads. This approach allowed to combine brand recognition and measurable results in the form of applications and sales, as well as to show how the case of contextual advertising can become a growth point for a creative business.
Initial data about the project and niche
Mojo Studio positions itself as a space for businesses that need a strong visual style, identity, and creative solutions. A business card-sized website, a relatively small monthly budget, and high competition among creative agencies created additional limitations for launching campaigns. The client's main request was that Mojo Studio's contextual advertising would not drain the budget on untargeted traffic, but would bring real requests from business owners, startups, and companies willing to invest in branding. To do this, contextual advertising for the creative studio had to be focused: an emphasis on requests related to business design, comprehensive branding, and creating a corporate identity. An important role was also played by the fact that the studio works not only with a local audience, but also focuses on customers from other cities and countries, which was taken into account when setting up geotargeting in Google Ads.
Problems of a creative studio in finding clients
Creative studios often face the same challenges: generic queries, high cost per click, and low conversion into actual calls. Mojo Studio was no exception. Potential clients searched for “design studio,” “creative agency,” and “turnkey branding,” but saw both large agencies and freelancers among the results. Without clear positioning, contextual advertising for a design studio risks getting lost in this informational noise. Part of the traffic came from informational queries where people were not yet ready to order a service. The task was to cut off untargeted impressions, reduce the cost per click, and focus on queries where the user actually wants to order a service. To do this, Mojo Studio’s contextual advertising case involved a detailed analysis of search phrases, negative keywords, competitive ads, and pages that users landed on after clicking.
Contextual advertising strategy for Mojo Studio
The strategy was based on a clear connection between "search intent and studio offer." Google Ads contextual advertising was configured to cover commercial queries related to branding, identity, and business design. Selected keywords such as "creative agency," "branding for a company," and "design services for business" were supplemented with precise wording that better described Mojo Studio's services. Separate text variants with a strong unique sales message and call to action were created for each ad group. Ad extensions, contacts, and quick links to relevant sections of the site were used. Constant monitoring of search queries allowed us to quickly add negative keywords and remove unprofitable keywords. This approach made Mojo Studio's contextual advertising a managed tool, not just a source of random traffic.
Google Ads campaign results
The launch and subsequent optimization of campaigns showed that even with a moderate budget, contextual advertising for Mojo Studio is able to provide a significant increase in applications. The click-through rate of ads turned out to be higher than the average in the niche, which confirmed the correct selection of keywords and creatives. By eliminating untargeted requests and testing various bidding strategies, it was possible to reduce the cost of a lead and increase the number of requests from the order form on the website. The focus on a business audience with a clear intention to buy a service provided the studio with a stable flow of new clients, and the contextual advertising case itself demonstrated the effectiveness of a systematic approach to analytics. Conversion rates, cost per click, and the final return on investment in advertising confirmed that Google Ads contextual advertising is one of the strongest channels for the creative industry.
Conclusions and next steps for creative businesses
The experience gained in the process of promoting Mojo Studio proves that contextual advertising for a creative studio works best when it combines analytics, strong meanings, and constant optimization. Owners of creative and design studios should consider Google Ads not as a one-time campaign, but as a long-term development tool. Regular testing of ads, updating keywords, working with negative keywords, and monitoring the quality of traffic help maintain a stable flow of leads even in competitive conditions. The Mojo Studio contextual advertising case shows that properly configured advertising not only brings in traffic, but also strengthens the brand, builds trust, and makes services more visible to the target audience. The next step may be to scale campaigns, launch remarketing, and integrate contextual advertising with other digital marketing channels.