Traffic
Handmade goods
Progress
Project
1
Handmade goods, canned food from an ecological farm.
2
Purpose of advertising
"Traffic" - the purpose of this advertisement can be any direct link where you can interact with the product or service. Link to any page of the site, to the Quiz page for filling out the application, to the Instagram or Facebook page.
A person who is interested in your advertising offer clicks on the interaction button and gets to the right page where they can buy your product or service.
You can also set the "Conversion" goal - this goal also lays a link to the desired page of the site, but at the same time leads the client to the final goal through a funnel.
For example - paying for the product, adding it to the cart, or filling out the return form on the website. To do this, you need to install the Facebook Pixel on your site. Our specialist can do this with the help of your programmer, or independently if your site is on the Tilda platform. The pixel helps to track and collect all the visits and actions of people who came from advertising on Instagram and Facebook.
Objectives
3
Traffic and Conversion can be equally useful and equally ineffective, it is better to test these goals separately.
4
Budget
In the first month, $100 was spent for the test.
Then the advertising budget was $455 per month.
Advertising is done in Ukraine.
The average price per click on a direct link to the store's website/product is $0.09
Settings
5
More than 6 different audiences and 14 interests were used.
The time frame for launching an advertising company is 48 hours, during which time we made 6 creatives for 6 companies, checked for compliance with Facebook rules, and fully launched the company.
They worked on the project
Kristina
Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.
Eugene
Project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.
Denis
Denis is the voice of our company. He spends hours making sure that our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.