Traffic
Fast food restaurant chain, food delivery
Progress
Project.
1
Chain of fast food restaurants, food delivery, delivery of Japanese cuisine.
2
The purpose of advertising
“Traffic” - you can include any direct link where you can interact with a product or service in the purpose of this advertisement. A link to any page of the website, to the Quiz page for filling out an application, to the Instagram or Facebook page.
A person who is interested in your ad offer clicks on the interaction button and is taken to the right page where they can buy your product or service.
You can also make settings for the “Conversion” goal - this goal also sets a link to the desired page of the site, but at the same time leads the client to the final goal through the funnel
For example, paying for a product, adding it to the cart, or filling out a feedback form on the site. To do this, you need to install Facebook Pixel on your website. Our specialist can do this with the help of your programmer, or independently if your site is on the Tilda platform. The pixel helps to track and collect all visits and actions of people who came from Instagram and Facebook ads.
Target
3
Traffic and Conversion can be equally useful and equally ineffective, and it is better to test these goals separately.
4
Budget
In the first month, $100 was spent on the test.
Then the advertising budget was $770 per month.
Advertising is done in the city of Chernihiv, Kyiv, breweries, Odesa, Lviv, Khmelnytskyi, Kharkiv and Dnipro.
The average price for a direct link to the site is $0.02
Settings
5
We used more than 8 different audiences and 31 interests.
The timeframe for launching an advertising campaign was 48 hours, during which time we made 8 creatives for 8 companies in each city separately, checked for compliance with
Facebook rules and the full launch of the company.
They worked on the project
Kristina
Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.
Eugene
Yevhen is the main engine of our team's creativity. He is a logical thinker and analytical mind, but at the same time he can always impress our clients with a unique approach to business.
Denis
Denis is the voice of our company. He spends hours making sure our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.