A case for setting up targeted advertising for the Ministry of Health
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Progress
Project
1
Ministry of Health in Ukraine (MOH), informative advertisement on the topic of antibiotic resistance.
2
Advertising purpose
Promotion of 6 videos and 2 publications to familiarize citizens of Ukraine with the problem of antibiotic resistance. 2.2 million views and 1.8 million reach.
What the Needy People team has done
3
Setting up a turnkey advertising campaign on Instagram and Facebook.
Using 4 different audiences and hypotheses.
Creation of 2 sets of creatives for targeting for each vacancy.
Check for compliance with Facebook rules and launch the campaign within 24 hours. Monitoring and optimization of the advertising campaign.
4
The result of the work of the Needed People team
The initial test budget was aimed at achieving 200 thousand views.
The subsequent advertising budget was allocated to achieve another 2 million views.
When booking impressions, we managed to minimize the advertising budget to UAH 20,000 to achieve the goals of the advertising campaign.
Settings
5
A new form of customization was performed to reach 2.2 million views with a frequency of 1.3. This is a booking of impressions, which allowed us to minimize the budget.
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They worked on the project
Kristina
Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.
Eugene
Evgeny is the main creative engine of our team. Logical thinking, analytical mindset, but at the same time can always impress our clients with a unique approach to business.
Denis
Denis is the voice of our company. He spends hours making sure our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.