A case of targeted advertising for the sale of mattresses
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Progress
Project
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Instagram-shop of blankets and pillows, sale of bed linen, own production of blankets and pillows.
The purpose of advertising: Direct sale of products of the Instagram store: blankets, pillows, bed linen. Promotional offers and buying through Direct.
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Purpose of advertising
Selling products of the Instagram store through Direct: blankets, pillows, bedding. Promotional offers and purchases via Direct.
What the Needy People team has done
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Launch of turnkey advertising campaigns on Instagram and Facebook.
Configuring ManyChat for automatic replies in Direct.
Using 3 different audiences and hypotheses.
Creation of 4 sets of creatives for targeting for each vacancy.
Check for compliance with Facebook rules and launch the campaign within 24 hours. Monitoring and optimization of the advertising campaign.
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The result of the team's work We need people
The initial test budget was $100, and it was launched for a cold audience based on interests.
The subsequent advertising budget was increased to $1600 per month.
The average price for writing in Direct ranges from $0.41 to $0.68.
Settings
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With proper planning, optimization of creatives and strategy, it is possible to optimize an advertising campaign and reduce the price per application by 25-50%. The team is currently working on this, implementing new Advertising Campaigns and optimizing existing ones.
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The project was developed by
Kristina
Krystyna is responsible for the visual concept of the product, creative approach to the presentation of photo content. Her task is to help the customer formulate creative for the target audience and visually package it so that it is properly perceived.
Eugene
Yevhen is the main engine of our team's creativity. He is a logical thinker and analytical mind, but at the same time he can always impress our clients with a unique approach to business.
Денис
Denis is the voice of our company. He spends hours making sure our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.