Correspondence in Direct and Messenger
International school for children to learn foreign languages
Progress
Project
1
International school for children learning foreign languages. Teaching English, Spanish, Italian.
2
The purpose of advertising
"Direct and Messenger correspondence" - get leads using direct correspondence on Instagram or Facebook.
A person who is interested in your advertising offer clicks on the interaction button and gets into a direct chat with your account. Where a person immediately receives a welcome message from your company and a clarifying question. This can be a clarification or an immediate bonus for the started correspondence.
Plus, you can lay out different options for questions and answers that the client can ask, for example:
Customer "What payment and delivery options do you have?"
Auto-reply "Delivery is available via: Ukrposhta, Nova poshta. To send, please specify your phone, full name, city, post office number. There are the following payment options, etc."
You can set any auto-responder to receive an instant response (even at late hours)
Budget
3
In the first month, $60 was spent for the test.
Then the advertising budget was $220 per month.
Advertising is done in a small city, so this budget is enough to keep the frequency of the audience.
The average price for an initiated conversation on Instagram or Facebook is $0.11
4
Settings
More than 8 different audiences and 16 interests were used.
The time frame for launching an advertising company is 72 hours, during which time 4 creatives for 4 companies, a check for compliance with Facebook rules and a full launch of the company were made.
The project was developed by
Kristina
Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.
Eugene
Project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.
Denis
Denis is the voice of our company. He spends hours making sure our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.