A case study of targeted advertising for employment in Poland
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Work in progress
Project
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Employment in Poland, vacancies in Poland, employment in Europe, business migration.
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Purpose of advertising
Completion of a return form on the website for the purpose of collecting applications for various open vacancies. CA: African and Arab countries.
What was done by the Needed People team
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Launching turnkey advertising campaigns on Instagram and Facebook.
Setting up Facebook Pixel and the reverse form of the website.
Using 11 different audiences and hypotheses.
Creation of 10 sets of creatives for targeting each vacancy.
Checking for compliance with Facebook rules and launching the campaign within 24 hours.
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The result of the team's work We need people
The initial test budget of $130 provided valuable data and first results.
The subsequent advertising budget was increased to $1500 per month.
The average price for filling out an application varies from $1.79 to $5, depending on the specifics of the vacancy (cleaner or welder). The company receives over 500 applications per month.
Settings
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With the right planning, website optimization, and strategy, you can optimize your advertising campaign and reduce the cost per application by 25-50%. This is what the team is doing now, implementing new Advertising Campaigns and optimizing existing ones.
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The project was developed by
Kristina
Krystyna is responsible for the visual concept of the product, creative approach to the presentation of photo content. Her task is to help the customer formulate creative for the target audience and visually package it so that it is properly perceived.
Eugene
Yevhen is the main engine of our team's creativity. He is a logical thinker and analytical mind, but at the same time he can always impress our clients with a unique approach to business.
Denis
Denis is the voice of our company. He spends hours making sure that our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.