Case study on setting up targeted advertising for an electrical store


Progress
Project
1
Electronics store, sale of mobile phones, electronics store, online hardware store.
2
Purpose of advertising
Sale of goods on the website through a basket of goods. Created sales funnels, product catalogs for sale through the shopping cart on the website.
What the Needy People team has done
3
Launch of turnkey advertising campaigns on Instagram and Facebook.
Setting up the Facebook Pixel and product catalogs.
Using 6 different audiences and hypotheses.
Creation of 5 sets of creatives for targeting.
Check for compliance with Facebook rules and launch the campaign within 24 hours.
4
The result of the work of the Needed People team
The initial test budget of $100 provided valuable data and first results.
The subsequent advertising budget was increased to $500 per month.
The average price of adding an item to the cart is 85 UAH.
The price of a completed purchase request is 240 UAH.
Settings
5
With the right approach and prioritization of products, it is possible to optimize the advertising campaign and reduce the price per application by 40-50%. The team is currently working on this, implementing new Advertising Campaigns and optimizing existing ones.


They worked on the project

Kristina
Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.

Eugene
Yevhen is the main engine of our team's creativity. He is a logical thinker and analytical mind, but at the same time he can always impress our clients with a unique approach to business.

Denis
Denis is the voice of our company. He spends hours making sure our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.