Кейс з сео просування для проекта INVO

Online store

Input data

Site type

Online store

Показник, портфоліо, компанії Потрібні Люди, Київ, Україна

Subject

Generators

Instagram link:

invo.com.ua

Monthly budget:

$350

About the client:

The presented online store, INVO UNION, is an exclusive representative of rare and unique products in the field of portable generators, diesel generating stations, compressors, electric motors, domestic and industrial pumps, as well as shut-off valves for industrial and commercial use.

For them, a special approach to each order is important, taking care of every stage of the customer's experience, from choosing to receiving the product.

Objectives

Increase search traffic.
Increase visibility in Yandex and Google search engines.
Prepare the site for constant traffic, transitions.

Results

Inquiries through the website increased tenfold per month.
The amount of targeted search traffic, excluding branded traffic, increased 8.45 times.
The number of bounces decreased by 4%.

1. Site indicators
2. Checking the robots.txt file
3. Checking the presence of Sitemap.xml
4. Through link to the main page in the logo/header of the site
5. Checking the site loading speed
6. Checking the presence of partial and full copies of the site (duplicates)
7. Checking the CNC setting
8. Checking the layout and HTML code for errors
9. Checking the correctness of level 1 headings (<H1>)
10. Checking the use of header tags in design elements
11. Checking the site for broken links
12. 404 error handling
13. External links
14. Assessment of site completion
15. Check for duplicate titles and meta tags
16. Checking the presence of the company in Yandex.Directory and Google My Business
17. "Bread crumbs" navigation (return path through the site)
18. Availability of image attributes on the site
19. Availability of a mobile version of the site
20. File favicon.ico
21. Sessions
22. Micromarking

External optimization
Recommended works on the site

Technical audit (Internal optimization)

Short result

376%

Number of transitions

6 months

The number of refusals has decreased

6 months

379%

Orders have increased

6 months

Кейс компанії Потрібні Люди, по google ads

The project was developed by

Dmytro

SEO specialist

Responsibility, broad-mindedness, marketing vision, and many other qualities that can be said about Dmitry. The quality and speed with which Dmytro performs his work are a unique tandem.

Eugene

Targetologist

He is the project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.

Фото Денис, Просування сайтів, Просування в соціальних мережах, компанія Потрібні Люди, Київ

Denis

Manager

Denis is the voice of our company. Last year, our clients chose turbo and selected equipment for working with the company. If you have any suggestions, you can write to us.