Traffic
Sale of automobiles and large agricultural machinery
Progress
Project
1
Sale of automobiles and large agricultural machinery, components for agricultural machinery.
2
The purpose of advertising
"Traffic" - the purpose of this advertisement can be any direct link where you can interact with the product or service. Link to any page of the site, to the Quiz page for filling out the application, to the Instagram or Facebook page.
A person who is interested in your advertising offer clicks on the interaction button and gets to the right page where they can buy your product or service.
In the same way, you can make settings for the "Conversion" goal - this goal also lays a link to the desired page of the site, but at the same time leads the client to the final goal through a funnel
For example - paying for the product, adding it to the cart, or filling out the return form on the website. To do this, you need to install the Facebook Pixel on your site. Our specialist can do this with the help of your programmer, or independently if your site is on the Tilda platform. The pixel helps to track and collect all the visits and actions of people who came from advertising on Instagram and Facebook.
Goals
3
Traffic and Conversion can be equally useful and equally ineffective, and it is better to test these goals separately.
4
Budget
In the first month, $180 was spent for the test.
Then the advertising budget was $1200 per month.
Advertising is carried out in Ukraine and the CIS countries.
The average price per click on a direct link to the site is $0.02
The price varied from $0.006 to $0.22 depending on the country of display and audience.
Settings
5
More than 13 different audiences and 88 interests were used.
The time frame for launching an advertising company is 96 hours, during which time we made 14 creatives for 14 companies (8 for Ukraine and 2 for each country), checked for compliance with Facebook rules, and fully launched the company.
They worked on the project
Kristina
Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.
Eugene
He is the project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.
Denis
Denis is the voice of our company. He spends hours making sure that our clients feel cared for and enjoy their interactions with the company. If you have any suggestions or ideas, you can write to us.