Case study of targeted advertising for the Snite

Project "Snite"

Портфоліо компанії Потрібні Люди, таргетинг та СММ

Input data

Показник, портфоліо, компанії Потрібні Люди

Tariff

Business

Topic

Ukrainian cabinet furniture manufacturer "Snite"

Instagram link:

snite_sleep

Monthly budget:

from $500 to $1,600

About the client:

The "Snite" brand today is a large-scale Ukrainian company with its own production base. They manufacture unique furniture.

Goal

1. Increasing the number of target subscribers on the Instagram page.
2. Promote products through Instagram, Facebook and the company website.
3. Attract a new audience.

Results

1. Growth in the number of subscribers by 40-60% within a month, with a budget of $800+.
2. Engaging the audience on Instagram/Facebook through targeting, by 30-50% per month.
3. The number of targeted requests for the purchase of the company's products has increased several times, with a peak of more than 50 requests per month.

The "Business" rate is $500

Languages: Ukrainian, Russian. (Other languages +50%) Duplication of posts on LinkedIn, Twitter, Pinterest, Tiktok, YouTube, Twitch from $20

- We configure Instagram in business format (name, description, design)
- Study of the goals and tasks of the project, analysis of competitors. - We are developing a content plan for the project.
- We select references for Video\Reels as needed.
- We develop design layouts for publications in your corporate style (up to 9 layouts)
- Creation of up to 16 publications according to the content of the plan per month.
- We design up to 8 story archives. - Video\Reels no more than 6 materials from 16 publications. - Stories, up to 20 pictures per month.
- Ability to duplicate posts on Facebook.
- 4 specialists in the team (Targetologist Ads, SMM-manager, Content-manager, SMM – Designer)

The second part of the tariff package
- Development of 6 design works per month for SMM tasks (Targeting, contests, promotions, greetings...)
- Setting up targeted advertising, 2 advertising companies (up to 3 ad groups per month)
- The possibility of holding 1 competition per month. Monthly report on work on the project.

In the course of advertising, creatives were used, both drawn by the designer and filmed by the customer and edited by us Video Reels, Stories.

Tariff package project

Short result

75%

Subscribers grew by

1400%

Number of appeals

400%

Number of customers per month

They worked on the project

Фото Христина, СММ компанія Потрібні Люди, Київ

Kristina

SMM-Designer

Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.

Фото Євгеній, Таргетинг, компанія Потрібні Люди, Київ

Eugene

Head of SMM departments

Yevhen is the main engine of our team's creativity. He is a logical thinker and analytical mind, but at the same time he can always impress our clients with a unique approach to business.

Daria

SMM-Manager

Daryna manages all the material that will be published in your social networks. Forms texts for publications, Stories, images for posts... Brings the content plan to life, cooperates between copywriting and design.