Кейс таргетованої реклами для Інтернет-магазину SmartMag

Online store “SmartMAG”

Кейс компанії Потрібні Люди, по meta ads

Input data

Tariff

Business

Показник, портфоліо команди Потрібні Люди, Київ, Україна

Topic

SmartMAG online store

Instagram link:

smartmag.biz.ua

Monthly budget:

from $600 to $1,900

About the client:

SmartMAG online store is a reliable partner in the world of modern technologies! They provide their customers with a wide selection of exclusively original household appliances and electronics at a good price. The products meet the highest quality standards and the latest technological trends. Daily publications and Stories on the topic of modern technologies, household appliances, and regular contests are held for customers.

Goal

1. Increase the number of targeted subscribers to your Instagram page.
2. Promote products.
3. Attract a new audience.
4. Create contests and announcements of new products.

Results

1. Growth in the number of subscribers by 50-70% per month with a budget of $800+.
2. Engaging the audience on Instagram/Facebook through targeting, by 20-52% per month.
3. The number of targeted requests for the purchase of the company's products has increased several times, with a peak of more than 450 requests per month.
4. Contests were held, which brought more than 15 thousand new subscribers.

The "Business" rate is $500

Languages: Ukrainian, Russian. (Other languages +50%) Duplication of posts on LinkedIn, Twitter, Pinterest, Tiktok, YouTube, Twitch from $20

- We configure Instagram in business format (name, description, design)
- Study of the goals and tasks of the project, analysis of competitors. - We are developing a content plan for the project.
- We select references for Video\Reels as needed.
- We develop design layouts for publications in your corporate style (up to 9 layouts)
- Creation of up to 16 publications according to the content of the plan per month.
- We design up to 8 story archives. - Video\Reels no more than 6 materials from 16 publications. - Stories, up to 20 pictures per month.
- Ability to duplicate posts on Facebook.
- 4 specialists in the team (Targetologist Ads, SMM-manager, Content-manager, SMM – Designer)

The second part of the tariff package
- Development of 6 design works per month for SMM tasks (Targeting, contests, promotions, greetings...)
- Setting up targeted advertising, 2 advertising companies (up to 3 ad groups per month)
- The possibility of holding 1 competition per month. Monthly report on work on the project. In the course of advertising, creatives were used, both drawn by the designer and filmed by the customer and edited by us Video Reels, Stories.

Tariff package project

The short result

95%

Subscribers grew by

5000%

Number of appeals

450%

Number of clients per month

They worked on the project

Kristina

SMM-Designer

Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.

Eugene

Targetologist

He is the project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.

Daria

SMM-Manager

Daryna manages all the material that will be published in your social networks. Forms texts for publications, Stories, images for posts... Brings the content plan to life, cooperates between copywriting and design.